We collect official announcements (blogs, notices, update information) from each ad platform every day and condense them into short summaries. Summaries are shown in your language.
Microsoft Advertising recommends starting holiday campaigns in October to capture early shopper intent, as October clicks drive over half of November conversions. Advertisers should build audiences early, refresh creative with gift-focused messaging, optimize product feeds, and use AI-powered Search, Shopping, and Audience ads across Microsoft properties to reach shoppers during discovery and comparison phases.
Google has released v26 of the Google Ads API with new features including streamlined EU political advertising declarations. Users must upgrade their client libraries and code to access the new capabilities. Updated libraries and code examples are available, with a live walkthrough event scheduled on Discord and YouTube.
Google Ads is introducing channel prioritization and budget allocation features, rolling out globally over the coming months. Advertisers can now label channels as high or low priority to control which receive funding first, and set spending caps on low-priority channels. This applies to Search, Shopping, Performance Max, and Demand Gen campaigns.
LINE Yahoo adjusted the bidding logic in its search shopping ads auction system on October 13, 2026, to provide better bidding conditions and improve ROI. No advertiser action is required, but ad delivery patterns may change and bid adjustments may be needed after implementation.
Search Shopping Ads (SSA) now display product average review ratings, review counts, and prefecture-specific shipping fees. Advertisers must provide these fields (reviewRate, reviewQuantity, shippingInfo) in their product feed. The legacy shipping field (deliveryInfo) ended on October 28, 2026.
LINEヤフー has completed the automatic system integration of Yahoo! JAPAN and LINE Business IDs into a unified Business ID as of October 13, 2026. The manual integration function and unlink feature have been discontinued. All advertisers now use a single Business ID to access LINEヤフー advertising services.
Google is launching new data management features for Demand Gen campaigns, including a Data Strength Uplift metric in Google Ads, expanded Data Manager for DV360 and Google Analytics, and enhanced conversions for improved measurement. These updates aim to help advertisers optimize their data setup and campaign performance.
Google Ads API will shift to two releases per month starting with version v26, up from the current monthly schedule. This accelerated cadence is designed to give automated agents and workflows faster access to new features available in the Google Ads UI.
Meta is removing the Access Verification requirement from the Tech Provider onboarding process, effective October 9, 2026. Tech Provider apps will no longer need to submit separate access reviews or wait for verification status before going live. Business Verification and App Review remain required; data handling obligations are unchanged.
Structured Data Files v11 is now generally available in the Display & Video 360 interface. The update expands Lookalike audience targeting to more ad groups, adds Business Chain proximity targeting support, and updates YouTube third-party vendor columns to include reporting IDs.
LINE Yahoo Ads has added credit card postpay as a payment option for Search Ads (Shopping) accounts, effective October 26, 2026. Additionally, customers who sign up online can now create Shopping Ads accounts, whereas previously only agency accounts were eligible. Existing invoice-based accounts cannot switch payment methods.
Meta will implement a restriction period on political and social issue ads in the US ahead of the 2026 midterm elections, running from October 27 to November 3, 2026. During this time, new ads in these categories cannot be launched, though ads that received impressions before the restriction period begins may continue running with limited editing capabilities. This approach is consistent with previous US election cycles.
Google highlights how to create effective YouTube ads using existing social media content. Asset Studio, powered by Gemini Omni, can convert website URLs and photos into videos for preview. The guidance emphasizes starting with existing creative assets, testing gradually based on quality rather than quantity, and using data to measure performance.
LINE Official Account's application icon is being gradually changed from the "L" symbol to a "star" symbol. This change affects only the icon appearance and does not impact any functionality or usage of LINE Official Account.
TikTok's Content Suite API now integrates with ShopMy's affiliate platform, enabling brands to discover and activate high-performing creator content as Spark Ads. ShopMy's Spotlights feature identifies affiliate-linked creator posts most likely to succeed as paid ads, allowing brands to scale proven organic content into paid campaigns without requiring separate workflows.
Microsoft Advertising released updates in September to reduce manual work for advertisers. Key changes include HubSpot integration for tracking campaign performance and automating lead follow-up, increased LinkedIn company list capacity from 1,000 to 10,000 companies for account-based marketing, and general availability of optimization experiments for A/B testing across campaign types. Advertisers must migrate from SOAP API to REST API by January 31, 2027.
According to Kantar's Media Reactions 2026 report, TikTok ranks as the #1 platform where marketers plan to increase ad spend in 2027 for the fifth consecutive year. The platform also ranks #1 for fun and entertaining ads globally. The findings are based on insights from over 23,000 consumers across 33 markets and interviews with more than 800 senior marketers worldwide.
According to Kantar's Media Reactions report, TikTok ranks first among platforms where marketers plan to increase ad spending for the fifth consecutive year, and also leads in entertaining and engaging ads. The platform ranks in the top 5 for trusted advertising platforms globally, reflecting marketer confidence in measurement transparency, brand safety, and consumer receptiveness to ads.
TikTok has updated its agency certification program from a single-tier to a two-tier structure. The existing 'Agency Partner' badge continues to recognize certified experts in full-funnel campaigns, while the new 'Premier Agency Partner' tier honors a select group of top-performing agencies worldwide. This framework helps advertisers identify and partner with vetted, high-performing platform specialists through the TikTok Partner Directory.
TikTok is restructuring its agency badge program from a single tier to a two-tier system. The new structure maintains the Agency Partner badge for qualified agencies and introduces Premier Agency Partner for top-performing agencies globally. This gives advertisers clearer guidance when selecting agency partners based on verified performance and expertise.
Google is launching new Demand Gen features including Business Agent for YouTube Ads with conversational AI, one-click experiences for image ads on YouTube Shorts and Gmail, and Affiliate Location Extensions in Google Maps. These updates are designed to help advertisers engage and convert audiences faster, with Gmail ads showing a 40% increase in conversions on average.
Google Ads API v25.2 has been released. Advertisers must upgrade their client libraries and code to use the new capabilities. Updated libraries and code examples are available, with a live walkthrough event scheduled for September 24th.
Starting October 1, 2026, Naver will apply a new UI/UX to search results for the restaurant category in Naver Mobile Integrated Search, limited to certain regional keywords (such as Gangneung, Gyeongju, Gwanggyo, Gwanghwamun, Daejeon, Bundang, Yeosu, Jamsil, Haeundae, Seongsu, and keywords following the 'popular restaurant' pattern). Search results will be personalized for logged-in users, and multiple themed results may appear in a single search. The number and position of Place advertisements will remain unchanged, but thumbnail image display methods will be updated with animation effects.
Google is expanding AI Brief to seven new languages (Dutch, French, German, Italian, Japanese, Portuguese, and Spanish) and launching a new reporting feature for AI Max campaigns. The reporting tool provides a unified view of the search ad journey, showing which search terms triggered ads, which creative assets users saw, and where they landed on your website. Additional details and availability will be shared later this year.
TikTok is expanding third-party post-campaign brand safety and viewability measurement to more ad placements and surfaces, including Brand Consideration, Search, and Product GMV Max. New features also add attention measurement with partners like DoubleVerify, and enhanced in-campaign management controls such as comment filtering and video exclusion lists. These updates give advertisers more control and transparency throughout the campaign lifecycle.
Google Ads discusses strategies for lead generation campaigns, including building data strength, expanding Data Manager for first-party workflows, new lead intent scoring pilot features, and journey-aware bidding to handle longer sales cycles. The guidance aims to help advertisers improve ROI tracking and connect conversions to closed-won revenue.
LINE Ads will discontinue the Chat Ads API service on September 16, 2026. Starting from this date, users will no longer be able to perform operations through the API, including creating new ads, editing details, managing ad distribution, and making API calls. Users are advised to plan their system management in advance.
LINEYahoo Ads completed system maintenance on the Payment Center on September 17, 2026 from 1:00 AM to 5:00 AM. Accounts using credit card payment methods may have experienced disruptions during this period, potentially affecting ad delivery if account balances became insufficient.
TikTok for Business announced nominees for the third TikTok Ad Awards 2026 Japan, recognizing advertising campaigns that made an impact on business and society. A total of 22 works (31 entries) were selected across five categories: Greatest Full Funnel Impact, Greatest Branding, Greatest E-Commerce & Performance, Greatest TikTok Creator Collaboration, and Greatest Innovative. Winners and Grand Prix will be announced at the awards ceremony on September 29, 2026.
Google Ads shares actionable strategies for merchants to optimize performance during the holiday season. Key recommendations include balancing bottom-funnel performance with upper-funnel discovery, using AI Max for Shopping (now in open beta) for automated search intent capture, and implementing tactics for customer acquisition and loyalty retention.
* Titles and summaries are created by Doyle's AI based on the official announcements. Always check the original announcement for accurate content and dates. Copyright in each announcement belongs to its publisher.