According to Kantar's Media Reactions 2026 report, TikTok ranks as the #1 platform where marketers plan to increase ad spend in 2027 for the fifth consecutive year. The platform also ranks #1 for fun and entertaining ads globally. The findings are based on insights from over 23,000 consumers across 33 markets and interviews with more than 800 senior marketers worldwide.
Original title: TikTok Leads Future Ad Spend Increase And Ranks #1 For Fun And Entertaining Ads
TikTok's Content Suite API now integrates with ShopMy's affiliate platform, enabling brands to discover and activate high-performing creator content as Spark Ads. ShopMy's Spotlights feature identifies affiliate-linked creator posts most likely to succeed as paid ads, allowing brands to scale proven organic content into paid campaigns without requiring separate workflows.
TikTok has updated its agency certification program from a single-tier to a two-tier structure. The existing 'Agency Partner' badge continues to recognize certified experts in full-funnel campaigns, while the new 'Premier Agency Partner' tier honors a select group of top-performing agencies worldwide. This framework helps advertisers identify and partner with vetted, high-performing platform specialists through the TikTok Partner Directory.
TikTok is expanding third-party post-campaign brand safety and viewability measurement to more ad placements and surfaces, including Brand Consideration, Search, and Product GMV Max. New features also add attention measurement with partners like DoubleVerify, and enhanced in-campaign management controls such as comment filtering and video exclusion lists. These updates give advertisers more control and transparency throughout the campaign lifecycle.
According to Kantar's Media Reactions 2026 report, TikTok ranks as the #1 platform where marketers plan to increase ad spend in 2027 for the fifth consecutive year. The platform also ranks #1 for fun and entertaining ads globally. The findings are based on insights from over 23,000 consumers across 33 markets and interviews with more than 800 senior marketers worldwide.
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