We collect official announcements (blogs, notices, update information) from each ad platform every day and condense them into short summaries. Summaries are shown in your language.
Google is expanding AI Mode ads to 10 new countries including Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore, with plans for further expansion in Q4 2026. Ads will be clearly labeled as "Sponsored" and Google reports high user comfort and relevance with these ads in AI Mode searches.
Google's Ads Decoded podcast explores how AI Overviews and AI Mode are changing search behavior and what this means for advertisers. The episode features insights from Google's search data science team on evolving user search habits and long-form query trends that impact ad strategy.
Display & Video 360 API v5 is now available in public beta. The update introduces YouTube video and channel exclusion targeting management, Digital Out of Home support, refactored audience targeting for Demand Gen and YouTube, and removes Customer Match audience management in favor of Data Manager API.
Google has released new bidding and budgeting tools for holiday campaigns, including demand-led budgeting and promotion mode features. Google Ads executives share insights on these tools and strategies in the latest Ads Decoded podcast episode to help advertisers optimize their holiday ad performance.
Starting December 4, 2026, Google will enable image extraction by default for newly created Performance Max campaigns across all interfaces (API, UI, Editor). This change applies at the campaign level regardless of account-level Dynamic Image Extensions settings. Image extraction allows Google AI to scan landing pages and extract high-resolution images to enhance ads.
Google is expanding its Financial Services Verification program to the U.S. and Canada in early 2027, requiring financial advertisers to prove they are authorized by regulators before running ads. This measure aims to prevent scams and brand impersonation in financial advertising. The program already protects approximately 2 billion internet users across 42 countries.
Google's Universal Cart is now available in the U.S. on Search and the Gemini app. It allows users to organize items from multiple retailers in one cart, track price drops, find promo codes, and complete purchases via Google Pay or transfer to merchant sites.
Google has released v26 of the Google Ads API with new features including streamlined EU political advertising declarations. Users must upgrade their client libraries and code to access the new capabilities. Updated libraries and code examples are available, with a live walkthrough event scheduled on Discord and YouTube.
Google Ads is introducing channel prioritization and budget allocation features, rolling out globally over the coming months. Advertisers can now label channels as high or low priority to control which receive funding first, and set spending caps on low-priority channels. This applies to Search, Shopping, Performance Max, and Demand Gen campaigns.
Google is launching new data management features for Demand Gen campaigns, including a Data Strength Uplift metric in Google Ads, expanded Data Manager for DV360 and Google Analytics, and enhanced conversions for improved measurement. These updates aim to help advertisers optimize their data setup and campaign performance.
Google Ads API will shift to two releases per month starting with version v26, up from the current monthly schedule. This accelerated cadence is designed to give automated agents and workflows faster access to new features available in the Google Ads UI.
Structured Data Files v11 is now generally available in the Display & Video 360 interface. The update expands Lookalike audience targeting to more ad groups, adds Business Chain proximity targeting support, and updates YouTube third-party vendor columns to include reporting IDs.
Google highlights how to create effective YouTube ads using existing social media content. Asset Studio, powered by Gemini Omni, can convert website URLs and photos into videos for preview. The guidance emphasizes starting with existing creative assets, testing gradually based on quality rather than quantity, and using data to measure performance.
Google is launching new Demand Gen features including Business Agent for YouTube Ads with conversational AI, one-click experiences for image ads on YouTube Shorts and Gmail, and Affiliate Location Extensions in Google Maps. These updates are designed to help advertisers engage and convert audiences faster, with Gmail ads showing a 40% increase in conversions on average.
Google Ads API v25.2 has been released. Advertisers must upgrade their client libraries and code to use the new capabilities. Updated libraries and code examples are available, with a live walkthrough event scheduled for September 24th.
Google is expanding AI Brief to seven new languages (Dutch, French, German, Italian, Japanese, Portuguese, and Spanish) and launching a new reporting feature for AI Max campaigns. The reporting tool provides a unified view of the search ad journey, showing which search terms triggered ads, which creative assets users saw, and where they landed on your website. Additional details and availability will be shared later this year.
Google Ads discusses strategies for lead generation campaigns, including building data strength, expanding Data Manager for first-party workflows, new lead intent scoring pilot features, and journey-aware bidding to handle longer sales cycles. The guidance aims to help advertisers improve ROI tracking and connect conversions to closed-won revenue.
Google Ads shares actionable strategies for merchants to optimize performance during the holiday season. Key recommendations include balancing bottom-funnel performance with upper-funnel discovery, using AI Max for Shopping (now in open beta) for automated search intent capture, and implementing tactics for customer acquisition and loyalty retention.
Google Ads is announcing product updates and guidance for the upcoming holiday season to help marketers engage customers and improve ROI. The announcements were shared starting September 16, 2026, with a focus on AI-powered advertising capabilities.
Google is introducing AI-driven commerce features to help retailers increase holiday sales, including new performance insights in Merchant Center, Business Agent beta for YouTube ads, improved checkout processes, and enhancements to product feed optimization with conversational attributes and loyalty data.
Google Ads is launching updated measurement tools to help advertisers use their first-party data more effectively. New enhancements include direct Data Manager integration into Google Analytics and Display & Video 360, updated Data Strength Uplift metrics, and improved Meridian modeling. These changes aim to help advertisers make faster, data-driven decisions and prove the real-world impact of their marketing investments.
Google is launching an improved onboarding process for Google Ads API developers through the Google Cloud Console. Basic Access applications are now automated for developers who complete brand verification. Changes to API access management begin rolling out today, and developers should review required actions for a smooth transition.
Google Ads has released an Ads Decoded episode discussing how to evaluate marketing campaigns using attribution, incrementality testing, and media mix models (MMM). The episode covers building a measurement stack across these tools, capturing longer purchase journeys with Qualified Future Conversions, and includes a bonus segment on implementing Meridian, Google's open-source MMM.
Google Ads API v22 will sunset on October 7, 2026, after which all v22 API requests will fail. Advertisers using this version must migrate to a newer API version before the deadline to maintain uninterrupted access. Migration resources and tools are available to help with the upgrade process.
Google is updating its Developer Policies (formerly called Google Ads API Policy) to establish security frameworks for emerging technologies including AI capabilities. Developers should review their integrations for required updates, as the Ads API Compliance team will be actively reviewing existing applications.
Google is making unversioned changes to the Display & Video 360 API and Structured Data Files effective October 2026. Starting October 1, 2026, the ability to exclude specific digital content labels using targeting (TARGETING_TYPE_DIGITAL_CONTENT_LABEL_EXCLUSION) will be removed, affecting integrations that rely on this feature.
Google Ads is rolling out new Demand Gen campaign features including in-app messaging capabilities on YouTube, travel-focused ad personalization with local activities and hotel recommendations, and expanded Multimodal Video Creation tools. These updates aim to help advertisers generate high-quality leads and drive customer acquisition across YouTube and other platforms.
* Titles and summaries are created by Doyle's AI based on the official announcements. Always check the original announcement for accurate content and dates. Copyright in each announcement belongs to its publisher.