TikTok is restructuring its agency badge program from a single tier to a two-tier system. The new structure maintains the Agency Partner badge for qualified agencies and introduces Premier Agency Partner for top-performing agencies globally. This gives advertisers clearer guidance when selecting agency partners based on verified performance and expertise.
Original title: TikTok代理店バッジプログラムを刷新 ― 新たに「Premier Agency Partner」を導入
TikTok announced new brand safety tools including the TikTok Brand Safety Center, Brand Protection Playbook, and AI Safety Essentials guidelines at the APAC Responsible Media Forum on October 27. The new tools help brands monitor platform conversations about their brand, report IP violations, and identify AI-generated content through labeling and detection systems.
TikTok introduced Pulse Suite, a branding solution featuring four options (Pulse Premiere, Pulse Core, Pulse Mentions, and Pulse Tastemakers) that place ads alongside trending, brand-safe, high-quality content. The suite aims to increase brand reach to new audiences by connecting ads with culturally relevant content. Pulse Mentions and Pulse Tastemakers will launch in Q2 2026 in select US markets, with Pulse Mentions expanding to Canada.
According to Kantar's Media Reactions report, TikTok ranks first among platforms where marketers plan to increase ad spending for the fifth consecutive year, and also leads in entertaining and engaging ads. The platform ranks in the top 5 for trusted advertising platforms globally, reflecting marketer confidence in measurement transparency, brand safety, and consumer receptiveness to ads.
TikTok for Business announced nominees for the third TikTok Ad Awards 2026 Japan, recognizing advertising campaigns that made an impact on business and society. A total of 22 works (31 entries) were selected across five categories: Greatest Full Funnel Impact, Greatest Branding, Greatest E-Commerce & Performance, Greatest TikTok Creator Collaboration, and Greatest Innovative. Winners and Grand Prix will be announced at the awards ceremony on September 29, 2026.
TikTok is restructuring its agency badge program from a single tier to a two-tier system. The new structure maintains the Agency Partner badge for qualified agencies and introduces Premier Agency Partner for top-performing agencies globally. This gives advertisers clearer guidance when selecting agency partners based on verified performance and expertise.
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