We collect official announcements (blogs, notices, update information) from each ad platform every day and condense them into short summaries. Summaries are shown in your language.
TikTok announced new brand safety tools including the TikTok Brand Safety Center, Brand Protection Playbook, and AI Safety Essentials guidelines at the APAC Responsible Media Forum on October 27. The new tools help brands monitor platform conversations about their brand, report IP violations, and identify AI-generated content through labeling and detection systems.
TikTok introduced Pulse Suite, a branding solution featuring four options (Pulse Premiere, Pulse Core, Pulse Mentions, and Pulse Tastemakers) that place ads alongside trending, brand-safe, high-quality content. The suite aims to increase brand reach to new audiences by connecting ads with culturally relevant content. Pulse Mentions and Pulse Tastemakers will launch in Q2 2026 in select US markets, with Pulse Mentions expanding to Canada.
TikTok's Content Suite API now integrates with ShopMy's affiliate platform, enabling brands to discover and activate high-performing creator content as Spark Ads. ShopMy's Spotlights feature identifies affiliate-linked creator posts most likely to succeed as paid ads, allowing brands to scale proven organic content into paid campaigns without requiring separate workflows.
According to Kantar's Media Reactions 2026 report, TikTok ranks as the #1 platform where marketers plan to increase ad spend in 2027 for the fifth consecutive year. The platform also ranks #1 for fun and entertaining ads globally. The findings are based on insights from over 23,000 consumers across 33 markets and interviews with more than 800 senior marketers worldwide.
According to Kantar's Media Reactions report, TikTok ranks first among platforms where marketers plan to increase ad spending for the fifth consecutive year, and also leads in entertaining and engaging ads. The platform ranks in the top 5 for trusted advertising platforms globally, reflecting marketer confidence in measurement transparency, brand safety, and consumer receptiveness to ads.
TikTok has updated its agency certification program from a single-tier to a two-tier structure. The existing 'Agency Partner' badge continues to recognize certified experts in full-funnel campaigns, while the new 'Premier Agency Partner' tier honors a select group of top-performing agencies worldwide. This framework helps advertisers identify and partner with vetted, high-performing platform specialists through the TikTok Partner Directory.
TikTok is restructuring its agency badge program from a single tier to a two-tier system. The new structure maintains the Agency Partner badge for qualified agencies and introduces Premier Agency Partner for top-performing agencies globally. This gives advertisers clearer guidance when selecting agency partners based on verified performance and expertise.
TikTok is expanding third-party post-campaign brand safety and viewability measurement to more ad placements and surfaces, including Brand Consideration, Search, and Product GMV Max. New features also add attention measurement with partners like DoubleVerify, and enhanced in-campaign management controls such as comment filtering and video exclusion lists. These updates give advertisers more control and transparency throughout the campaign lifecycle.
TikTok for Business announced nominees for the third TikTok Ad Awards 2026 Japan, recognizing advertising campaigns that made an impact on business and society. A total of 22 works (31 entries) were selected across five categories: Greatest Full Funnel Impact, Greatest Branding, Greatest E-Commerce & Performance, Greatest TikTok Creator Collaboration, and Greatest Innovative. Winners and Grand Prix will be announced at the awards ceremony on September 29, 2026.
* Titles and summaries are created by Doyle's AI based on the official announcements. Always check the original announcement for accurate content and dates. Copyright in each announcement belongs to its publisher.