We collect official announcements (blogs, notices, update information) from each ad platform every day and condense them into short summaries. Summaries are shown in your language.
Starting February 1, 2025, LINE Official Account users in Thailand will see changes to the Reply API service model. The free tier will cover 25,000 messages per month, with additional messages available through paid packages (5,000 baht/month) via Agency Global Platform. Users must register through a designated Agency Partner to continue using Reply API.
LINE Taiwan published case studies of three agency partners that successfully leveraged LINE's performance advertising solution (LAP). The partners demonstrated how to maximize marketing results through first-party data asset building, integration of public and private channels, cross-channel attribution, and optimized bidding strategies. Examples include omnichannel retail integration, charitable fundraising optimization, and fashion e-commerce customer acquisition.
LINE Ads Platform is introducing a new campaign objective called "Chat Ad" that enables users to enter LINE Official Account chat rooms directly upon clicking an advertisement. This feature allows seamless conversation initiation without requiring users to be friends with the account. Available from October 27, 2026 for advertisers operating LINE Certified Official Accounts, with support for targeting by age, gender, and interests. No technical integration is required—setup is performed directly in the LAP dashboard.
LINE Taiwan announces LINE Touch official launch on October 21, an NFC-based solution that enables customers to access LINE Official Accounts, coupons, point cards, and LINE MINI Apps by tapping their NFC-enabled phones. Enterprises can purchase and configure LINE Touch through the Official Account management dashboard, allowing flexible service setup across different retail locations, counters, and events. This bridges physical touchpoints with LINE's digital services ecosystem, enabling continuous customer engagement and interaction opportunities.
LINE Official Account's application icon is being gradually changed from the "L" symbol to a "star" symbol. This change affects only the icon appearance and does not impact any functionality or usage of LINE Official Account.
LINE Ads will discontinue the Chat Ads API service on September 16, 2026. Starting from this date, users will no longer be able to perform operations through the API, including creating new ads, editing details, managing ad distribution, and making API calls. Users are advised to plan their system management in advance.
LINE Company (Thailand) has successfully renewed its ISO/IEC 27001 Information Security Management System (ISMS) certification, which now covers MyCustomer, MyCustomer | CRM, and LINE OA Plus. The certification demonstrates the company's commitment to protecting customer data and maintaining stable, secure service delivery for users across these business solutions.
LINE Ads is implementing an electronic Know Your Customer (E-KYC) process in Thailand to verify the identity of individuals and businesses using the platform. Advertisers who receive notification must complete verification by the end of October 2026 to avoid interruptions to campaign distribution and publishing. Failure to comply within the specified timeframe may impact ongoing advertising campaigns.
LINE Official Account's Business Introduction feature will be updated on October 28, 2026. Changes include a new consolidated settings page for basic information, removal of enable/disable toggles for extensions (keeping only Draft and Published states), and automatic display of features like coupons and loyalty cards. Existing settings for some features will not migrate and will be removed, requiring account managers to reconfigure as needed.
LINE Official Account will discontinue the Surveys and Net Promoter Score (NPS) features on December 2, 2026. Starting November 18, 2026, users will no longer be able to create or edit surveys. From December 2, 2026 onward, users will not be able to view or download survey results. Users need to download their survey data before the service ends.
LINE Official Account's Business Profile management will be updated starting October 28, 2025 (Thai time). The settings interface will be reorganized by usage categories, and the data publishing system will change from multiple visibility states to two states: Draft and Published. Published data will be automatically migrated, but unpublished data will be automatically deleted. Users should review and verify their existing data before the change takes effect.
* Titles and summaries are created by Doyle's AI based on the official announcements. Always check the original announcement for accurate content and dates. Copyright in each announcement belongs to its publisher.