We collect official announcements (blogs, notices, update information) from each ad platform every day and condense them into short summaries. Summaries are shown in your language.
Starting February 1, 2025, LINE Official Account users in Thailand will see changes to the Reply API service model. The free tier will cover 25,000 messages per month, with additional messages available through paid packages (5,000 baht/month) via Agency Global Platform. Users must register through a designated Agency Partner to continue using Reply API.
Microsoft Advertising has announced the winners of its 2026 North America Partner Awards, recognizing partners and individuals for innovation in creative AI, data integration, gaming, omnichannel performance, search, and other areas. Winners include Publicis Groupe, Scorpion, Wpromote, SmartSites, and others, selected for driving outstanding client results and advancing the advertising industry.
Google is expanding AI Mode ads to 10 new countries including Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore, with plans for further expansion in Q4 2026. Ads will be clearly labeled as "Sponsored" and Google reports high user comfort and relevance with these ads in AI Mode searches.
Google's Ads Decoded podcast explores how AI Overviews and AI Mode are changing search behavior and what this means for advertisers. The episode features insights from Google's search data science team on evolving user search habits and long-form query trends that impact ad strategy.
LINE Taiwan published case studies of three agency partners that successfully leveraged LINE's performance advertising solution (LAP). The partners demonstrated how to maximize marketing results through first-party data asset building, integration of public and private channels, cross-channel attribution, and optimized bidding strategies. Examples include omnichannel retail integration, charitable fundraising optimization, and fashion e-commerce customer acquisition.
LINE Yahoo Advertising will release a new script runtime (V202612) on December 9, 2026, to improve usability for Search Ads and Display Ads. Existing scripts will automatically update to the latest runtime. The previous runtime version (V202510) will be discontinued on January 12, 2027.
TikTok announced new brand safety tools including the TikTok Brand Safety Center, Brand Protection Playbook, and AI Safety Essentials guidelines at the APAC Responsible Media Forum on October 27. The new tools help brands monitor platform conversations about their brand, report IP violations, and identify AI-generated content through labeling and detection systems.
Microsoft Advertising is rolling out new AI features this October to help advertisers build and manage campaigns faster. Updates include AI-powered campaign creation for quick setup, new targeting options (age, gender, device) and reporting tools for Performance Max, audience exclusions in pilot, and messaging guidelines to keep AI-generated ads on brand.
LINE Ads Platform is introducing a new campaign objective called "Chat Ad" that enables users to enter LINE Official Account chat rooms directly upon clicking an advertisement. This feature allows seamless conversation initiation without requiring users to be friends with the account. Available from October 27, 2026 for advertisers operating LINE Certified Official Accounts, with support for targeting by age, gender, and interests. No technical integration is required—setup is performed directly in the LAP dashboard.
LINE Yahoo Ads will add new statuses to responsive search ads on November 10, 2026, separating review status from delivery status. This allows advertisers to more easily identify why ads are stopped and improve campaign efficiency. New statuses include separate tracking for approval results, paused reviews, and insufficient assets.
LINEヤフー has launched a product management feature in Business Manager starting October 26, 2026, allowing advertisers to centrally manage product information across services like Yahoo! JAPAN and shopping ads. Instead of managing product data separately for each service, users can upload product feeds once and distribute them across multiple platforms, reducing operational workload.
LINEYahoo Ads is lowering the minimum user size for audience list targeting from 1,000 to 100 users, effective November 10, 2026. This applies to five audience list types including ad action users, advanced segments, and LINE Official Account friends, expanding targeting options and delivery opportunities for advertisers.
TikTok introduced Pulse Suite, a branding solution featuring four options (Pulse Premiere, Pulse Core, Pulse Mentions, and Pulse Tastemakers) that place ads alongside trending, brand-safe, high-quality content. The suite aims to increase brand reach to new audiences by connecting ads with culturally relevant content. Pulse Mentions and Pulse Tastemakers will launch in Q2 2026 in select US markets, with Pulse Mentions expanding to Canada.
LINE Ads distribution in Japan ended on October 26, 2026. Advertisers should migrate to LINEYahoo Ads. Management dashboards remain read-only for a limited period; billing continues under standard rules, and a data migration tool is available to assist the transition.
LINE Yahoo will conduct a survey targeting advertisers who used LINE Official Account, Display Ads, or Search Ads between April-September 2026. The survey will be distributed via email starting November 2026, taking approximately 10 minutes to complete, to gather feedback for service improvements and better customer support.
LINEYahoo Ads is adding three new tracking parameters (_ly_c, _ly_r, _ly_src) to search ads and shopping ads starting October 15, 2026 (or upon shopping ads audience feature launch). These parameters will be appended to ad click URLs for accounts with auto-tagging enabled, adding 2-36 characters per parameter to support future feature expansions.
LINEヤフー advertising has updated its in-stream ad service for TVer distribution effective October 21, 2026. Changes include a new Deal ID application form, an "ALL" device option to target all devices with a single Deal ID instead of two, and a requirement that video submissions use only premium quality format.
Display & Video 360 API v5 is now available in public beta. The update introduces YouTube video and channel exclusion targeting management, Digital Out of Home support, refactored audience targeting for Demand Gen and YouTube, and removes Customer Match audience management in favor of Data Manager API.
Meta is discontinuing marketing messages through the WhatsApp Cloud API on October 13, 2027. Businesses must migrate to the new Marketing Messages API for WhatsApp to continue sending marketing messages. The new API offers enhanced features and most migrations take about 2 weeks.
Google has released new bidding and budgeting tools for holiday campaigns, including demand-led budgeting and promotion mode features. Google Ads executives share insights on these tools and strategies in the latest Ads Decoded podcast episode to help advertisers optimize their holiday ad performance.
LINE Taiwan announces LINE Touch official launch on October 21, an NFC-based solution that enables customers to access LINE Official Accounts, coupons, point cards, and LINE MINI Apps by tapping their NFC-enabled phones. Enterprises can purchase and configure LINE Touch through the Official Account management dashboard, allowing flexible service setup across different retail locations, counters, and events. This bridges physical touchpoints with LINE's digital services ecosystem, enabling continuous customer engagement and interaction opportunities.
LINE Yahoo Ads ad management tool underwent design updates on October 20, 2026. Changes include a refreshed interface for display ads, discontinuation of Shift_JIS character code downloads (UTF-8 recommended instead), removal of outdated filter items, and updated recommended browser support to Google Chrome only.
Starting December 4, 2026, Google will enable image extraction by default for newly created Performance Max campaigns across all interfaces (API, UI, Editor). This change applies at the campaign level regardless of account-level Dynamic Image Extensions settings. Image extraction allows Google AI to scan landing pages and extract high-resolution images to enhance ads.
Microsoft Monetize has released updates to help publishers optimize ad performance during the holiday season. New features include a Copilot Deal Troubleshooting Agent to diagnose delivery issues faster, data visualization capabilities for reporting, and demand integrations with DSPs like The Trade Desk and Amazon to improve bid efficiency and yield potential.
Google is expanding its Financial Services Verification program to the U.S. and Canada in early 2027, requiring financial advertisers to prove they are authorized by regulators before running ads. This measure aims to prevent scams and brand impersonation in financial advertising. The program already protects approximately 2 billion internet users across 42 countries.
Meta launched a feature allowing advertisers to set different age ranges and genders for each ad creative within a single ad set. Starting today, advertisers can tailor audience targeting by specific demographics for individual creatives, and Marketing API partners should review and test the updated endpoints.
Daegu's Dalseong-gun Guji-myeon will be elevated to Guji-eup on October 22, 2026, resulting in a regional code change. Existing location targeting settings will become invalid and stop working automatically. Advertisers must update their location targeting to the new regional code after the change date. This is especially critical for local small business ads that support only eup-myeon-dong level targeting, as ads will not display if not updated.
Starting October 28, 2026, shopping search ads and ADVoost shopping ads will be displayed in a new area below seller information on NAVER Shopping smart store and brand store detail pages on both mobile and PC. Advertisers need to enable the recommendation settings in their Smart Store Center for ads to appear in this placement. Ad registration, ranking, and billing criteria remain unchanged.
Google's Universal Cart is now available in the U.S. on Search and the Gemini app. It allows users to organize items from multiple retailers in one cart, track price drops, find promo codes, and complete purchases via Google Pay or transfer to merchant sites.
LINEYahoo Search Ads expanded its optimization recommendations feature on October 14, 2026, adding new proposal types for campaign budgets, bidding strategies, responsive search ads, and various ad assets. The recommendation screen was also improved with categorized views, filtering options, and notifications for new proposals to streamline ad management.
* Titles and summaries are created by Doyle's AI based on the official announcements. Always check the original announcement for accurate content and dates. Copyright in each announcement belongs to its publisher.