Meta is removing the Access Verification requirement from the Tech Provider onboarding process, effective October 9, 2026. Tech Provider apps will no longer need to submit separate access reviews or wait for verification status before going live. Business Verification and App Review remain required; data handling obligations are unchanged.
Meta is discontinuing marketing messages through the WhatsApp Cloud API on October 13, 2027. Businesses must migrate to the new Marketing Messages API for WhatsApp to continue sending marketing messages. The new API offers enhanced features and most migrations take about 2 weeks.
Meta launched a feature allowing advertisers to set different age ranges and genders for each ad creative within a single ad set. Starting today, advertisers can tailor audience targeting by specific demographics for individual creatives, and Marketing API partners should review and test the updated endpoints.
Meta will implement a restriction period on political and social issue ads in the US ahead of the 2026 midterm elections, running from October 27 to November 3, 2026. During this time, new ads in these categories cannot be launched, though ads that received impressions before the restriction period begins may continue running with limited editing capabilities. This approach is consistent with previous US election cycles.
Meta has released WhatsApp Business Tools MCP, an integration that allows AI coding agents to set up and manage WhatsApp Business accounts directly within your workflow. The tool handles account creation, phone number verification, template building, and test messaging without requiring manual navigation between multiple platforms. The feature is rolling out gradually and currently supports Claude, Codex, and ChatGPT.
Meta highlights five business case studies showing how AI tools like Advantage+ campaigns, partnership ads, Business Agent, and Omni for Auto have helped advertisers increase conversions and reduce costs. Examples include a 13% purchase increase for an apparel brand, 64% lower cost-per-purchase for a health company, and a 54% rise in daily bookings for a car rental service using WhatsApp integration.
Facebook Login is entering open beta on August 27, 2026, with new features designed to streamline authentication. Updates include one-tap single sign-on for Android and Web, data refresh capabilities for iOS, and faster app switching on iOS. Developers can adopt these features by updating their SDKs and making minimal code changes.
Meta is removing the Access Verification requirement from the Tech Provider onboarding process, effective October 9, 2026. Tech Provider apps will no longer need to submit separate access reviews or wait for verification status before going live. Business Verification and App Review remain required; data handling obligations are unchanged.
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