Ad Media News ＞ LINE Yahoo! Ads
Search Shopping Ads (SSA) now display product average review ratings, review counts, and prefecture-specific shipping fees. Advertisers must provide these fields (reviewRate, reviewQuantity, shippingInfo) in their product feed. The legacy shipping field (deliveryInfo) ended on October 28, 2026.
Original title: 検索連動型ショッピング広告で商品レビュー情報と都道府県別送料の表示に対応
LINE Yahoo Advertising will release a new script runtime (V202612) on December 9, 2026, to improve usability for Search Ads and Display Ads. Existing scripts will automatically update to the latest runtime. The previous runtime version (V202510) will be discontinued on January 12, 2027.
LINE Yahoo Ads will add new statuses to responsive search ads on November 10, 2026, separating review status from delivery status. This allows advertisers to more easily identify why ads are stopped and improve campaign efficiency. New statuses include separate tracking for approval results, paused reviews, and insufficient assets.
LINEヤフー has launched a product management feature in Business Manager starting October 26, 2026, allowing advertisers to centrally manage product information across services like Yahoo! JAPAN and shopping ads. Instead of managing product data separately for each service, users can upload product feeds once and distribute them across multiple platforms, reducing operational workload.
LINEYahoo Ads is lowering the minimum user size for audience list targeting from 1,000 to 100 users, effective November 10, 2026. This applies to five audience list types including ad action users, advanced segments, and LINE Official Account friends, expanding targeting options and delivery opportunities for advertisers.
LINE Ads distribution in Japan ended on October 26, 2026. Advertisers should migrate to LINEYahoo Ads. Management dashboards remain read-only for a limited period; billing continues under standard rules, and a data migration tool is available to assist the transition.
LINE Yahoo will conduct a survey targeting advertisers who used LINE Official Account, Display Ads, or Search Ads between April-September 2026. The survey will be distributed via email starting November 2026, taking approximately 10 minutes to complete, to gather feedback for service improvements and better customer support.
LINEYahoo Ads is adding three new tracking parameters (_ly_c, _ly_r, _ly_src) to search ads and shopping ads starting October 15, 2026 (or upon shopping ads audience feature launch). These parameters will be appended to ad click URLs for accounts with auto-tagging enabled, adding 2-36 characters per parameter to support future feature expansions.
LINEヤフー advertising has updated its in-stream ad service for TVer distribution effective October 21, 2026. Changes include a new Deal ID application form, an "ALL" device option to target all devices with a single Deal ID instead of two, and a requirement that video submissions use only premium quality format.
Search Shopping Ads (SSA) now display product average review ratings, review counts, and prefecture-specific shipping fees. Advertisers must provide these fields (reviewRate, reviewQuantity, shippingInfo) in their product feed. The legacy shipping field (deliveryInfo) ended on October 28, 2026.
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