We collect official announcements (blogs, notices, update information) from each ad platform every day and condense them into short summaries. Summaries are shown in your language.
LINE Yahoo Advertising will release a new script runtime (V202612) on December 9, 2026, to improve usability for Search Ads and Display Ads. Existing scripts will automatically update to the latest runtime. The previous runtime version (V202510) will be discontinued on January 12, 2027.
LINE Yahoo Ads will add new statuses to responsive search ads on November 10, 2026, separating review status from delivery status. This allows advertisers to more easily identify why ads are stopped and improve campaign efficiency. New statuses include separate tracking for approval results, paused reviews, and insufficient assets.
LINEYahoo Ads is lowering the minimum user size for audience list targeting from 1,000 to 100 users, effective November 10, 2026. This applies to five audience list types including ad action users, advanced segments, and LINE Official Account friends, expanding targeting options and delivery opportunities for advertisers.
LINEYahoo Ads is adding three new tracking parameters (_ly_c, _ly_r, _ly_src) to search ads and shopping ads starting October 15, 2026 (or upon shopping ads audience feature launch). These parameters will be appended to ad click URLs for accounts with auto-tagging enabled, adding 2-36 characters per parameter to support future feature expansions.
LINEヤフー advertising has updated its in-stream ad service for TVer distribution effective October 21, 2026. Changes include a new Deal ID application form, an "ALL" device option to target all devices with a single Deal ID instead of two, and a requirement that video submissions use only premium quality format.
LINE Yahoo Ads ad management tool underwent design updates on October 20, 2026. Changes include a refreshed interface for display ads, discontinuation of Shift_JIS character code downloads (UTF-8 recommended instead), removal of outdated filter items, and updated recommended browser support to Google Chrome only.
Starting December 4, 2026, Google will enable image extraction by default for newly created Performance Max campaigns across all interfaces (API, UI, Editor). This change applies at the campaign level regardless of account-level Dynamic Image Extensions settings. Image extraction allows Google AI to scan landing pages and extract high-resolution images to enhance ads.
Daegu's Dalseong-gun Guji-myeon will be elevated to Guji-eup on October 22, 2026, resulting in a regional code change. Existing location targeting settings will become invalid and stop working automatically. Advertisers must update their location targeting to the new regional code after the change date. This is especially critical for local small business ads that support only eup-myeon-dong level targeting, as ads will not display if not updated.
LINE Yahoo adjusted the bidding logic in its search shopping ads auction system on October 13, 2026, to provide better bidding conditions and improve ROI. No advertiser action is required, but ad delivery patterns may change and bid adjustments may be needed after implementation.
LINEヤフー has completed the automatic system integration of Yahoo! JAPAN and LINE Business IDs into a unified Business ID as of October 13, 2026. The manual integration function and unlink feature have been discontinued. All advertisers now use a single Business ID to access LINEヤフー advertising services.
Google Ads API will shift to two releases per month starting with version v26, up from the current monthly schedule. This accelerated cadence is designed to give automated agents and workflows faster access to new features available in the Google Ads UI.
Meta is removing the Access Verification requirement from the Tech Provider onboarding process, effective October 9, 2026. Tech Provider apps will no longer need to submit separate access reviews or wait for verification status before going live. Business Verification and App Review remain required; data handling obligations are unchanged.
LINE Official Account's application icon is being gradually changed from the "L" symbol to a "star" symbol. This change affects only the icon appearance and does not impact any functionality or usage of LINE Official Account.
TikTok has updated its agency certification program from a single-tier to a two-tier structure. The existing 'Agency Partner' badge continues to recognize certified experts in full-funnel campaigns, while the new 'Premier Agency Partner' tier honors a select group of top-performing agencies worldwide. This framework helps advertisers identify and partner with vetted, high-performing platform specialists through the TikTok Partner Directory.
TikTok is restructuring its agency badge program from a single tier to a two-tier system. The new structure maintains the Agency Partner badge for qualified agencies and introduces Premier Agency Partner for top-performing agencies globally. This gives advertisers clearer guidance when selecting agency partners based on verified performance and expertise.
Starting October 1, 2026, Naver will apply a new UI/UX to search results for the restaurant category in Naver Mobile Integrated Search, limited to certain regional keywords (such as Gangneung, Gyeongju, Gwanggyo, Gwanghwamun, Daejeon, Bundang, Yeosu, Jamsil, Haeundae, Seongsu, and keywords following the 'popular restaurant' pattern). Search results will be personalized for logged-in users, and multiple themed results may appear in a single search. The number and position of Place advertisements will remain unchanged, but thumbnail image display methods will be updated with animation effects.
NAVER is extending the promotional period for the unified Brand Search product for PC and mobile. The first promotion ended on September 30, 2026, and a second promotional phase will run from October 1, 2026 to March 1, 2027 with discounted pricing. After March 2, 2027, regular pricing will apply. All advertisers purchasing the revised Brand Search product are eligible for the promotional rates during their contract period.
NAVER will update the UI for promotional text in Powerlink (search ads) on September 15, 2026. The change applies to unified search on PC and mobile, as well as ad areas on the right side of blog, cafe, and knowledge-in search tabs on PC.
Starting September 17, 2026, Naver Place ads for restaurants will be displayed when users search for TV-related keywords such as "黒白料理人맛집" (shows featured on cooking shows) or select the "TV출연" (appeared on TV) filter. The change applies across PC/mobile unified search, mobile Places, mobile Maps app, and PC map search. Existing ad registration methods and ranking criteria remain unchanged.
Starting September 15, 2026, the Naver Pay icon design displayed in NAVER search ads will be changed. The change applies to Powerlink and Shopping Search Ads across NAVER portals and content media. The icon will be unified from 'npay+' to 'npay' to align with updates to Naver Pay membership accumulation policies. Advertisers are informed that this change will not affect ad impressions, bidding, billing (CPC), or performance metrics.
LINE Official Account's Business Introduction feature will be updated on October 28, 2026. Changes include a new consolidated settings page for basic information, removal of enable/disable toggles for extensions (keeping only Draft and Published states), and automatic display of features like coupons and loyalty cards. Existing settings for some features will not migrate and will be removed, requiring account managers to reconfigure as needed.
LINE Official Account's Business Profile management will be updated starting October 28, 2025 (Thai time). The settings interface will be reorganized by usage categories, and the data publishing system will change from multiple visibility states to two states: Draft and Published. Published data will be automatically migrated, but unpublished data will be automatically deleted. Users should review and verify their existing data before the change takes effect.
Google is making unversioned changes to the Display & Video 360 API and Structured Data Files effective October 2026. Starting October 1, 2026, the ability to exclude specific digital content labels using targeting (TARGETING_TYPE_DIGITAL_CONTENT_LABEL_EXCLUSION) will be removed, affecting integrations that rely on this feature.
* Titles and summaries are created by Doyle's AI based on the official announcements. Always check the original announcement for accurate content and dates. Copyright in each announcement belongs to its publisher.