NAVER is extending the promotional period for the unified Brand Search product for PC and mobile. The first promotion ended on September 30, 2026, and a second promotional phase will run from October 1, 2026 to March 1, 2027 with discounted pricing. After March 2, 2027, regular pricing will apply. All advertisers purchasing the revised Brand Search product are eligible for the promotional rates during their contract period.
Original title: 브랜드검색 PC/모바일 상품 통합 개편 추가 프로모션 안내
Daegu's Dalseong-gun Guji-myeon will be elevated to Guji-eup on October 22, 2026, resulting in a regional code change. Existing location targeting settings will become invalid and stop working automatically. Advertisers must update their location targeting to the new regional code after the change date. This is especially critical for local small business ads that support only eup-myeon-dong level targeting, as ads will not display if not updated.
Starting October 28, 2026, shopping search ads and ADVoost shopping ads will be displayed in a new area below seller information on NAVER Shopping smart store and brand store detail pages on both mobile and PC. Advertisers need to enable the recommendation settings in their Smart Store Center for ads to appear in this placement. Ad registration, ranking, and billing criteria remain unchanged.
Starting October 1, 2026, Naver will apply a new UI/UX to search results for the restaurant category in Naver Mobile Integrated Search, limited to certain regional keywords (such as Gangneung, Gyeongju, Gwanggyo, Gwanghwamun, Daejeon, Bundang, Yeosu, Jamsil, Haeundae, Seongsu, and keywords following the 'popular restaurant' pattern). Search results will be personalized for logged-in users, and multiple themed results may appear in a single search. The number and position of Place advertisements will remain unchanged, but thumbnail image display methods will be updated with animation effects.
Due to NAVER TV service discontinuation on September 30, 2026, new registrations of PowerLink 'Promotional Video' extended creatives will be suspended starting September 22, 2026. Existing registered creatives will continue to be delivered, but once deleted, they cannot be re-registered. The display end date for existing creatives will be announced separately.
NAVER will update the UI for promotional text in Powerlink (search ads) on September 15, 2026. The change applies to unified search on PC and mobile, as well as ad areas on the right side of blog, cafe, and knowledge-in search tabs on PC.
NAVER Search Ads will add 6 new keyword groups to its 'New Product Search' starting from the bidding opening on September 15 (with impressions beginning October 15). The new groups cover education, food products, and cosmetics categories. Detailed keywords may change without prior notice.
Starting September 17, 2026, Naver Place ads for restaurants will be displayed when users search for TV-related keywords such as "黒白料理人맛집" (shows featured on cooking shows) or select the "TV출연" (appeared on TV) filter. The change applies across PC/mobile unified search, mobile Places, mobile Maps app, and PC map search. Existing ad registration methods and ranking criteria remain unchanged.
NAVER is introducing "ADVoost Place (Beta)," a new feature for Place Ads that automates bidding, targeting, and creative generation. Available from September 16, 2026 in the advertiser center, it will optimize bids in real-time to maximize clicks within a daily budget, automatically select relevant placements and audiences, and auto-generate ads using business info from Smart Place. New ad groups will have this enabled by default; existing groups remain unchanged unless manually updated. Certain restrictions apply, including inability to manually set bids or most targeting parameters, and medical/clinical businesses cannot use this feature.
NAVER is extending the promotional period for the unified Brand Search product for PC and mobile. The first promotion ended on September 30, 2026, and a second promotional phase will run from October 1, 2026 to March 1, 2027 with discounted pricing. After March 2, 2027, regular pricing will apply. All advertisers purchasing the revised Brand Search product are eligible for the promotional rates during their contract period.
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