Ad Media News ＞ LINE Ads (Taiwan, Thailand)
LINE Official Account's Business Profile management will be updated starting October 28, 2025 (Thai time). The settings interface will be reorganized by usage categories, and the data publishing system will change from multiple visibility states to two states: Draft and Published. Published data will be automatically migrated, but unpublished data will be automatically deleted. Users should review and verify their existing data before the change takes effect.
Original title: แจ้งการเปลี่ยนแปลงหน้าโปรไฟล์ธุรกิจ (Business Profile)
Starting February 1, 2025, LINE Official Account users in Thailand will see changes to the Reply API service model. The free tier will cover 25,000 messages per month, with additional messages available through paid packages (5,000 baht/month) via Agency Global Platform. Users must register through a designated Agency Partner to continue using Reply API.
LINE Official Account's application icon is being gradually changed from the "L" symbol to a "star" symbol. This change affects only the icon appearance and does not impact any functionality or usage of LINE Official Account.
LINE Ads will discontinue the Chat Ads API service on September 16, 2026. Starting from this date, users will no longer be able to perform operations through the API, including creating new ads, editing details, managing ad distribution, and making API calls. Users are advised to plan their system management in advance.
LINE Company (Thailand) has successfully renewed its ISO/IEC 27001 Information Security Management System (ISMS) certification, which now covers MyCustomer, MyCustomer | CRM, and LINE OA Plus. The certification demonstrates the company's commitment to protecting customer data and maintaining stable, secure service delivery for users across these business solutions.
LINE Ads is implementing an electronic Know Your Customer (E-KYC) process in Thailand to verify the identity of individuals and businesses using the platform. Advertisers who receive notification must complete verification by the end of October 2026 to avoid interruptions to campaign distribution and publishing. Failure to comply within the specified timeframe may impact ongoing advertising campaigns.
LINE Official Account will discontinue the Surveys and Net Promoter Score (NPS) features on December 2, 2026. Starting November 18, 2026, users will no longer be able to create or edit surveys. From December 2, 2026 onward, users will not be able to view or download survey results. Users need to download their survey data before the service ends.
LINE Official Account's Business Profile management will be updated starting October 28, 2025 (Thai time). The settings interface will be reorganized by usage categories, and the data publishing system will change from multiple visibility states to two states: Draft and Published. Published data will be automatically migrated, but unpublished data will be automatically deleted. Users should review and verify their existing data before the change takes effect.
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