Pets landing page trends: common appeals, offers and structure
We analyzed 17 public landing pages from 8 Pets advertisers and counted which appeals, offers and sections they use.
Most common appealEase & time savingUsed by 57% of advertisers
Most common offerSubscriptionUsed by 38% of advertisers
LPs showing a price70%Share that state a price or discount
Sections8Per page (median)
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Typical structure (top to bottom)
- First view
- Features & ingredients
- Products & menu
- Offer & campaign
- How it works
- Notes & company info
- Sign-up (CTA)
Sections found on the LPs of at least 30% of advertisers, in the order they usually appear on the page.
| Section | Share | Usual position |
|---|---|---|
| First view | 79% | Near the top |
| Sign-up (CTA) | 54% | Near the bottom |
| Notes & company info | 48% | Near the bottom |
| Products & menu | 40% | Near the top |
| Offer & campaign | 34% | Middle |
| Features & ingredients | 34% | Near the top |
| How it works | 30% | Near the bottom |
| FAQ | 21% | Near the bottom |
| Pricing | 19% | Near the top |
| Concept & story | 13% | Near the bottom |
| Testimonials | 9% | Near the bottom |
| Guarantee & refund | 8% | Near the top |
| Experts & media | 7% | Near the bottom |
Common appeals in Pets
Low price
55%
marks the average across industries.
Common offers in Pets
Gifts & bonuses
23%
Free trial
0%
marks the average across industries.
About these numbers
- Based only on landing pages that advertisers selected by Doyle publish openly. No ad performance data from Doyle users is used.
- Each advertiser counts equally, so one company with many pages does not skew the result (we average, across advertisers, the share of each advertiser's pages that use it).
- Appeals, offers and sections were classified by AI from the page text. 61% of sections matched a standard type.
- These figures show how pages are built, not which ones sell best. They change as more advertisers are added.
See Pets landing page examples
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