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Fiber internet, mobile plans & utilities landing page trends: common appeals, offers and structure
We analyzed 45 public landing pages from 8 Fiber internet, mobile plans & utilities advertisers and counted which appeals, offers and sections they use.
Most common appealLow priceUsed by 98% of advertisers
Most common offerPromotional priceUsed by 62% of advertisers
LPs showing a price95%Share that state a price or discount
Sections7Per page (median)
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Typical structure (top to bottom)
- First view
- Features & ingredients
- Offer & campaign
- Pricing
- How it works
- Sign-up (CTA)
- Notes & company info
- FAQ
Sections found on the LPs of at least 30% of advertisers, in the order they usually appear on the page.
| Section | Share | Usual position |
|---|---|---|
| First view | 79% | Near the top |
| How it works | 51% | Near the bottom |
| Notes & company info | 46% | Near the bottom |
| Pricing | 46% | Middle |
| Offer & campaign | 45% | Near the top |
| Features & ingredients | 39% | Near the top |
| FAQ | 36% | Near the bottom |
| Sign-up (CTA) | 34% | Near the bottom |
| Results | 17% | Middle |
| Problem | 16% | Near the top |
| Testimonials | 8% | Near the top |
| Products & menu | 7% | Middle |
| Concept & story | 3% | Middle |
| Solution | 2% | Near the top |
Common appeals in Fiber internet, mobile plans & utilities
Story & empathy
11%
marks the average across industries.
Common offers in Fiber internet, mobile plans & utilities
marks the average across industries.
About these numbers
- Based only on landing pages that advertisers selected by Doyle publish openly. No ad performance data from Doyle users is used.
- Each advertiser counts equally, so one company with many pages does not skew the result (we average, across advertisers, the share of each advertiser's pages that use it).
- Appeals, offers and sections were classified by AI from the page text. 70% of sections matched a standard type.
- These figures show how pages are built, not which ones sell best. They change as more advertisers are added.
See Fiber internet, mobile plans & utilities landing page examples
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