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Schools & lessons landing page trends: common appeals, offers and structure
We analyzed 22 public landing pages from 7 Schools & lessons advertisers and counted which appeals, offers and sections they use.
Most common appealEase & time savingUsed by 61% of advertisers
Most common offerFree trialUsed by 61% of advertisers
LPs showing a price74%Share that state a price or discount
Sections8Per page (median)
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Typical structure (top to bottom)
- First view
- Features & ingredients
- How it works
- Offer & campaign
- Notes & company info
- Sign-up (CTA)
Sections found on the LPs of at least 30% of advertisers, in the order they usually appear on the page.
| Section | Share | Usual position |
|---|---|---|
| First view | 98% | Near the top |
| Sign-up (CTA) | 64% | Near the bottom |
| How it works | 44% | Middle |
| Features & ingredients | 43% | Near the top |
| Offer & campaign | 33% | Middle |
| Notes & company info | 31% | Near the bottom |
| FAQ | 24% | Near the bottom |
| Guarantee & refund | 17% | Middle |
| Testimonials | 14% | Middle |
| Experts & media | 14% | Near the bottom |
| Problem | 14% | Near the top |
| Pricing | 12% | Near the top |
| Results | 4% | Near the bottom |
| Products & menu | 3% | Middle |
Common appeals in Schools & lessons
Low price
38%
marks the average across industries.
Common offers in Schools & lessons
Subscription
0%
marks the average across industries.
About these numbers
- Based only on landing pages that advertisers selected by Doyle publish openly. No ad performance data from Doyle users is used.
- Each advertiser counts equally, so one company with many pages does not skew the result (we average, across advertisers, the share of each advertiser's pages that use it).
- Appeals, offers and sections were classified by AI from the page text. 71% of sections matched a standard type.
- These figures show how pages are built, not which ones sell best. They change as more advertisers are added.
See Schools & lessons landing page examples
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