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Travel & hotels landing page trends: common appeals, offers and structure
We analyzed 51 public landing pages from 9 Travel & hotels advertisers and counted which appeals, offers and sections they use.
Most common appealLow priceUsed by 73% of advertisers
Most common offerPromotional priceUsed by 61% of advertisers
LPs showing a price76%Share that state a price or discount
Sections6Per page (median)
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Typical structure (top to bottom)
- First view
- Pricing
- Sign-up (CTA)
Sections found on the LPs of at least 30% of advertisers, in the order they usually appear on the page.
| Section | Share | Usual position |
|---|---|---|
| First view | 98% | Near the top |
| Pricing | 41% | Middle |
| Sign-up (CTA) | 39% | Near the bottom |
| Notes & company info | 29% | Near the bottom |
| Offer & campaign | 28% | Near the top |
| How it works | 19% | Middle |
| Products & menu | 16% | Near the top |
| Features & ingredients | 12% | Middle |
| Concept & story | 10% | Near the top |
| FAQ | 8% | Near the bottom |
| Problem | 2% | Near the top |
| Solution | 2% | Near the top |
| Experts & media | 2% | Middle |
| Testimonials | 2% | Near the bottom |
Common appeals in Travel & hotels
marks the average across industries.
Common offers in Travel & hotels
Free trial
0%
Subscription
0%
marks the average across industries.
About these numbers
- Based only on landing pages that advertisers selected by Doyle publish openly. No ad performance data from Doyle users is used.
- Each advertiser counts equally, so one company with many pages does not skew the result (we average, across advertisers, the share of each advertiser's pages that use it).
- Appeals, offers and sections were classified by AI from the page text. 59% of sections matched a standard type.
- These figures show how pages are built, not which ones sell best. They change as more advertisers are added.
See Travel & hotels landing page examples
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