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Food, drinks & gourmet delivery landing page trends: common appeals, offers and structure
We analyzed 27 public landing pages from 5 Food, drinks & gourmet delivery advertisers and counted which appeals, offers and sections they use.
Most common appealEase & time savingUsed by 84% of advertisers
Most common offerFirst-purchase discountUsed by 48% of advertisers
LPs showing a price98%Share that state a price or discount
Sections8Per page (median)
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Typical structure (top to bottom)
- First view
- Features & ingredients
- Concept & story
- Products & menu
- Pricing
- Offer & campaign
- How it works
- FAQ
- Sign-up (CTA)
Sections found on the LPs of at least 30% of advertisers, in the order they usually appear on the page.
| Section | Share | Usual position |
|---|---|---|
| First view | 100% | Near the top |
| Features & ingredients | 76% | Near the top |
| Pricing | 66% | Middle |
| Sign-up (CTA) | 54% | Near the bottom |
| FAQ | 44% | Near the bottom |
| Concept & story | 38% | Near the top |
| Products & menu | 38% | Near the top |
| Offer & campaign | 36% | Middle |
| How it works | 34% | Near the bottom |
| Results | 22% | Near the bottom |
| Testimonials | 18% | Middle |
| Notes & company info | 14% | Middle |
| Problem | 4% | Near the top |
Common appeals in Food, drinks & gourmet delivery
Low price
34%
Story & empathy
16%
marks the average across industries.
Common offers in Food, drinks & gourmet delivery
Free trial
0%
marks the average across industries.
About these numbers
- Based only on landing pages that advertisers selected by Doyle publish openly. No ad performance data from Doyle users is used.
- Each advertiser counts equally, so one company with many pages does not skew the result (we average, across advertisers, the share of each advertiser's pages that use it).
- Appeals, offers and sections were classified by AI from the page text. 79% of sections matched a standard type.
- These figures show how pages are built, not which ones sell best. They change as more advertisers are added.
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