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Real estate & housing landing page trends: common appeals, offers and structure
We analyzed 25 public landing pages from 7 Real estate & housing advertisers and counted which appeals, offers and sections they use.
Most common appealIngredients, quality & craftsmanshipUsed by 56% of advertisers
Most common offerFree consultation & counselingUsed by 55% of advertisers
LPs showing a price35%Share that state a price or discount
Sections8Per page (median)
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Typical structure (top to bottom)
- First view
- Products & menu
- Sign-up (CTA)
Sections found on the LPs of at least 30% of advertisers, in the order they usually appear on the page.
| Section | Share | Usual position |
|---|---|---|
| First view | 100% | Near the top |
| Sign-up (CTA) | 63% | Near the bottom |
| Products & menu | 39% | Middle |
| Offer & campaign | 21% | Middle |
| How it works | 21% | Near the bottom |
| Concept & story | 21% | Near the top |
| Features & ingredients | 19% | Near the top |
| Guarantee & refund | 18% | Middle |
| Notes & company info | 17% | Near the bottom |
| FAQ | 16% | Near the bottom |
| Experts & media | 16% | Middle |
| Pricing | 16% | Middle |
| Testimonials | 14% | Near the bottom |
| Problem | 12% | Near the top |
| Results | 2% | Near the top |
Common appeals in Real estate & housing
Low price
18%
Story & empathy
11%
marks the average across industries.
Common offers in Real estate & housing
marks the average across industries.
About these numbers
- Based only on landing pages that advertisers selected by Doyle publish openly. No ad performance data from Doyle users is used.
- Each advertiser counts equally, so one company with many pages does not skew the result (we average, across advertisers, the share of each advertiser's pages that use it).
- Appeals, offers and sections were classified by AI from the page text. 53% of sections matched a standard type.
- These figures show how pages are built, not which ones sell best. They change as more advertisers are added.
See Real estate & housing landing page examples
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