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Finance & insurance landing page trends: common appeals, offers and structure
We analyzed 48 public landing pages from 9 Finance & insurance advertisers and counted which appeals, offers and sections they use.
Most common appealEase & time savingUsed by 66% of advertisers
Most common offerGifts & bonusesUsed by 39% of advertisers
LPs showing a price57%Share that state a price or discount
Sections8Per page (median)
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Typical structure (top to bottom)
- First view
- Offer & campaign
- How it works
- Notes & company info
- Sign-up (CTA)
Sections found on the LPs of at least 30% of advertisers, in the order they usually appear on the page.
| Section | Share | Usual position |
|---|---|---|
| First view | 89% | Near the top |
| Sign-up (CTA) | 62% | Near the bottom |
| Notes & company info | 55% | Near the bottom |
| How it works | 39% | Near the top |
| Offer & campaign | 39% | Near the top |
| FAQ | 26% | Near the bottom |
| Features & ingredients | 25% | Middle |
| Products & menu | 20% | Near the top |
| Testimonials | 9% | Middle |
| Pricing | 7% | Middle |
| Results | 6% | Near the top |
| Problem | 5% | Near the top |
| Solution | 4% | Middle |
| Experts & media | 2% | Near the bottom |
| Concept & story | 2% | Near the top |
Common appeals in Finance & insurance
Low price
38%
marks the average across industries.
Common offers in Finance & insurance
Free trial
0%
Subscription
0%
marks the average across industries.
About these numbers
- Based only on landing pages that advertisers selected by Doyle publish openly. No ad performance data from Doyle users is used.
- Each advertiser counts equally, so one company with many pages does not skew the result (we average, across advertisers, the share of each advertiser's pages that use it).
- Appeals, offers and sections were classified by AI from the page text. 62% of sections matched a standard type.
- These figures show how pages are built, not which ones sell best. They change as more advertisers are added.
See Finance & insurance landing page examples
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