Library ／ Cosmetics & skincare ／ LP trends
Cosmetics & skincare landing page trends: common appeals, offers and structure
We analyzed 44 public landing pages from 9 Cosmetics & skincare advertisers and counted which appeals, offers and sections they use.
Most common appealIngredients, quality & craftsmanshipUsed by 74% of advertisers
Most common offerSubscriptionUsed by 19% of advertisers
LPs showing a price59%Share that state a price or discount
Sections9.5Per page (median)
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Typical structure (top to bottom)
- First view
- Concept & story
- Products & menu
- Features & ingredients
- Offer & campaign
- How it works
- Testimonials
- Notes & company info
Sections found on the LPs of at least 30% of advertisers, in the order they usually appear on the page.
| Section | Share | Usual position |
|---|---|---|
| First view | 95% | Near the top |
| Products & menu | 60% | Near the top |
| How it works | 55% | Middle |
| Features & ingredients | 48% | Middle |
| Notes & company info | 42% | Near the bottom |
| Testimonials | 41% | Middle |
| Offer & campaign | 33% | Middle |
| Concept & story | 33% | Near the top |
| Sign-up (CTA) | 28% | Near the bottom |
| FAQ | 22% | Near the bottom |
| Problem | 20% | Near the top |
| Results | 15% | Middle |
| Guarantee & refund | 12% | Middle |
| Pricing | 9% | Middle |
| Experts & media | 6% | Near the top |
| Solution | 3% | Near the top |
Common appeals in Cosmetics & skincare
Low price
7%
marks the average across industries.
Common offers in Cosmetics & skincare
marks the average across industries.
About these numbers
- Based only on landing pages that advertisers selected by Doyle publish openly. No ad performance data from Doyle users is used.
- Each advertiser counts equally, so one company with many pages does not skew the result (we average, across advertisers, the share of each advertiser's pages that use it).
- Appeals, offers and sections were classified by AI from the page text. 77% of sections matched a standard type.
- These figures show how pages are built, not which ones sell best. They change as more advertisers are added.
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