We collect official announcements (blogs, notices, update information) from each ad platform every day and condense them into short summaries. Summaries are shown in your language.
Starting February 1, 2025, LINE Official Account users in Thailand will see changes to the Reply API service model. The free tier will cover 25,000 messages per month, with additional messages available through paid packages (5,000 baht/month) via Agency Global Platform. Users must register through a designated Agency Partner to continue using Reply API.
LINE Ads Platform is introducing a new campaign objective called "Chat Ad" that enables users to enter LINE Official Account chat rooms directly upon clicking an advertisement. This feature allows seamless conversation initiation without requiring users to be friends with the account. Available from October 27, 2026 for advertisers operating LINE Certified Official Accounts, with support for targeting by age, gender, and interests. No technical integration is required—setup is performed directly in the LAP dashboard.
LINE Yahoo Ads will add new statuses to responsive search ads on November 10, 2026, separating review status from delivery status. This allows advertisers to more easily identify why ads are stopped and improve campaign efficiency. New statuses include separate tracking for approval results, paused reviews, and insufficient assets.
LINEYahoo Ads is lowering the minimum user size for audience list targeting from 1,000 to 100 users, effective November 10, 2026. This applies to five audience list types including ad action users, advanced segments, and LINE Official Account friends, expanding targeting options and delivery opportunities for advertisers.
LINE Ads distribution in Japan ended on October 26, 2026. Advertisers should migrate to LINEYahoo Ads. Management dashboards remain read-only for a limited period; billing continues under standard rules, and a data migration tool is available to assist the transition.
LINEYahoo Ads is adding three new tracking parameters (_ly_c, _ly_r, _ly_src) to search ads and shopping ads starting October 15, 2026 (or upon shopping ads audience feature launch). These parameters will be appended to ad click URLs for accounts with auto-tagging enabled, adding 2-36 characters per parameter to support future feature expansions.
LINEヤフー advertising has updated its in-stream ad service for TVer distribution effective October 21, 2026. Changes include a new Deal ID application form, an "ALL" device option to target all devices with a single Deal ID instead of two, and a requirement that video submissions use only premium quality format.
Meta is discontinuing marketing messages through the WhatsApp Cloud API on October 13, 2027. Businesses must migrate to the new Marketing Messages API for WhatsApp to continue sending marketing messages. The new API offers enhanced features and most migrations take about 2 weeks.
LINE Yahoo Ads ad management tool underwent design updates on October 20, 2026. Changes include a refreshed interface for display ads, discontinuation of Shift_JIS character code downloads (UTF-8 recommended instead), removal of outdated filter items, and updated recommended browser support to Google Chrome only.
Starting December 4, 2026, Google will enable image extraction by default for newly created Performance Max campaigns across all interfaces (API, UI, Editor). This change applies at the campaign level regardless of account-level Dynamic Image Extensions settings. Image extraction allows Google AI to scan landing pages and extract high-resolution images to enhance ads.
Daegu's Dalseong-gun Guji-myeon will be elevated to Guji-eup on October 22, 2026, resulting in a regional code change. Existing location targeting settings will become invalid and stop working automatically. Advertisers must update their location targeting to the new regional code after the change date. This is especially critical for local small business ads that support only eup-myeon-dong level targeting, as ads will not display if not updated.
LINE Yahoo adjusted the bidding logic in its search shopping ads auction system on October 13, 2026, to provide better bidding conditions and improve ROI. No advertiser action is required, but ad delivery patterns may change and bid adjustments may be needed after implementation.
Search Shopping Ads (SSA) now display product average review ratings, review counts, and prefecture-specific shipping fees. Advertisers must provide these fields (reviewRate, reviewQuantity, shippingInfo) in their product feed. The legacy shipping field (deliveryInfo) ended on October 28, 2026.
LINEヤフー has completed the automatic system integration of Yahoo! JAPAN and LINE Business IDs into a unified Business ID as of October 13, 2026. The manual integration function and unlink feature have been discontinued. All advertisers now use a single Business ID to access LINEヤフー advertising services.
LINE Yahoo Ads has added credit card postpay as a payment option for Search Ads (Shopping) accounts, effective October 26, 2026. Additionally, customers who sign up online can now create Shopping Ads accounts, whereas previously only agency accounts were eligible. Existing invoice-based accounts cannot switch payment methods.
Microsoft Advertising released updates in September to reduce manual work for advertisers. Key changes include HubSpot integration for tracking campaign performance and automating lead follow-up, increased LinkedIn company list capacity from 1,000 to 10,000 companies for account-based marketing, and general availability of optimization experiments for A/B testing across campaign types. Advertisers must migrate from SOAP API to REST API by January 31, 2027.
LINE Ads will discontinue the Chat Ads API service on September 16, 2026. Starting from this date, users will no longer be able to perform operations through the API, including creating new ads, editing details, managing ad distribution, and making API calls. Users are advised to plan their system management in advance.
Due to NAVER TV service discontinuation on September 30, 2026, new registrations of PowerLink 'Promotional Video' extended creatives will be suspended starting September 22, 2026. Existing registered creatives will continue to be delivered, but once deleted, they cannot be re-registered. The display end date for existing creatives will be announced separately.
LINE Ads is implementing an electronic Know Your Customer (E-KYC) process in Thailand to verify the identity of individuals and businesses using the platform. Advertisers who receive notification must complete verification by the end of October 2026 to avoid interruptions to campaign distribution and publishing. Failure to comply within the specified timeframe may impact ongoing advertising campaigns.
NAVER is introducing "ADVoost Place (Beta)," a new feature for Place Ads that automates bidding, targeting, and creative generation. Available from September 16, 2026 in the advertiser center, it will optimize bids in real-time to maximize clicks within a daily budget, automatically select relevant placements and audiences, and auto-generate ads using business info from Smart Place. New ad groups will have this enabled by default; existing groups remain unchanged unless manually updated. Certain restrictions apply, including inability to manually set bids or most targeting parameters, and medical/clinical businesses cannot use this feature.
LINE Official Account's Business Introduction feature will be updated on October 28, 2026. Changes include a new consolidated settings page for basic information, removal of enable/disable toggles for extensions (keeping only Draft and Published states), and automatic display of features like coupons and loyalty cards. Existing settings for some features will not migrate and will be removed, requiring account managers to reconfigure as needed.
LINE Official Account will discontinue the Surveys and Net Promoter Score (NPS) features on December 2, 2026. Starting November 18, 2026, users will no longer be able to create or edit surveys. From December 2, 2026 onward, users will not be able to view or download survey results. Users need to download their survey data before the service ends.
LINE Official Account's Business Profile management will be updated starting October 28, 2025 (Thai time). The settings interface will be reorganized by usage categories, and the data publishing system will change from multiple visibility states to two states: Draft and Published. Published data will be automatically migrated, but unpublished data will be automatically deleted. Users should review and verify their existing data before the change takes effect.
Google Ads API v22 will sunset on October 7, 2026, after which all v22 API requests will fail. Advertisers using this version must migrate to a newer API version before the deadline to maintain uninterrupted access. Migration resources and tools are available to help with the upgrade process.
* Titles and summaries are created by Doyle's AI based on the official announcements. Always check the original announcement for accurate content and dates. Copyright in each announcement belongs to its publisher.