Ad Media News ＞ LINE Ads (Taiwan, Thailand)
LINE Ads Platform is introducing a new campaign objective called "Chat Ad" that enables users to enter LINE Official Account chat rooms directly upon clicking an advertisement. This feature allows seamless conversation initiation without requiring users to be friends with the account. Available from October 27, 2026 for advertisers operating LINE Certified Official Accounts, with support for targeting by age, gender, and interests. No technical integration is required—setup is performed directly in the LAP dashboard.
Original title: LAP 全新廣告目標「開始聊天廣告 (Chat Ad )」，點擊即對話，輕鬆開啟 LINE 分眾互動
LINE Taiwan published case studies of three agency partners that successfully leveraged LINE's performance advertising solution (LAP). The partners demonstrated how to maximize marketing results through first-party data asset building, integration of public and private channels, cross-channel attribution, and optimized bidding strategies. Examples include omnichannel retail integration, charitable fundraising optimization, and fashion e-commerce customer acquisition.
LINE Taiwan announces LINE Touch official launch on October 21, an NFC-based solution that enables customers to access LINE Official Accounts, coupons, point cards, and LINE MINI Apps by tapping their NFC-enabled phones. Enterprises can purchase and configure LINE Touch through the Official Account management dashboard, allowing flexible service setup across different retail locations, counters, and events. This bridges physical touchpoints with LINE's digital services ecosystem, enabling continuous customer engagement and interaction opportunities.
LINE Official Account's Business Introduction feature will be updated on October 28, 2026. Changes include a new consolidated settings page for basic information, removal of enable/disable toggles for extensions (keeping only Draft and Published states), and automatic display of features like coupons and loyalty cards. Existing settings for some features will not migrate and will be removed, requiring account managers to reconfigure as needed.
LINE Ads Platform is introducing a new campaign objective called "Chat Ad" that enables users to enter LINE Official Account chat rooms directly upon clicking an advertisement. This feature allows seamless conversation initiation without requiring users to be friends with the account. Available from October 27, 2026 for advertisers operating LINE Certified Official Accounts, with support for targeting by age, gender, and interests. No technical integration is required—setup is performed directly in the LAP dashboard.
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