We collect official announcements (blogs, notices, update information) from each ad platform every day and condense them into short summaries. Summaries are shown in your language.
Google Ads is announcing product updates and guidance for the upcoming holiday season to help marketers engage customers and improve ROI. The announcements were shared starting September 16, 2026, with a focus on AI-powered advertising capabilities.
Google is introducing AI-driven commerce features to help retailers increase holiday sales, including new performance insights in Merchant Center, Business Agent beta for YouTube ads, improved checkout processes, and enhancements to product feed optimization with conversational attributes and loyalty data.
NAVER is extending the promotional period for the unified Brand Search product for PC and mobile. The first promotion ended on September 30, 2026, and a second promotional phase will run from October 1, 2026 to March 1, 2027 with discounted pricing. After March 2, 2027, regular pricing will apply. All advertisers purchasing the revised Brand Search product are eligible for the promotional rates during their contract period.
Meta has released WhatsApp Business Tools MCP, an integration that allows AI coding agents to set up and manage WhatsApp Business accounts directly within your workflow. The tool handles account creation, phone number verification, template building, and test messaging without requiring manual navigation between multiple platforms. The feature is rolling out gradually and currently supports Claude, Codex, and ChatGPT.
Due to NAVER TV service discontinuation on September 30, 2026, new registrations of PowerLink 'Promotional Video' extended creatives will be suspended starting September 22, 2026. Existing registered creatives will continue to be delivered, but once deleted, they cannot be re-registered. The display end date for existing creatives will be announced separately.
NAVER will update the UI for promotional text in Powerlink (search ads) on September 15, 2026. The change applies to unified search on PC and mobile, as well as ad areas on the right side of blog, cafe, and knowledge-in search tabs on PC.
NAVER Search Ads will add 6 new keyword groups to its 'New Product Search' starting from the bidding opening on September 15 (with impressions beginning October 15). The new groups cover education, food products, and cosmetics categories. Detailed keywords may change without prior notice.
LINE Company (Thailand) has successfully renewed its ISO/IEC 27001 Information Security Management System (ISMS) certification, which now covers MyCustomer, MyCustomer | CRM, and LINE OA Plus. The certification demonstrates the company's commitment to protecting customer data and maintaining stable, secure service delivery for users across these business solutions.
Starting September 17, 2026, Naver Place ads for restaurants will be displayed when users search for TV-related keywords such as "黒白料理人맛집" (shows featured on cooking shows) or select the "TV출연" (appeared on TV) filter. The change applies across PC/mobile unified search, mobile Places, mobile Maps app, and PC map search. Existing ad registration methods and ranking criteria remain unchanged.
LINE Ads is implementing an electronic Know Your Customer (E-KYC) process in Thailand to verify the identity of individuals and businesses using the platform. Advertisers who receive notification must complete verification by the end of October 2026 to avoid interruptions to campaign distribution and publishing. Failure to comply within the specified timeframe may impact ongoing advertising campaigns.
Google Ads is launching updated measurement tools to help advertisers use their first-party data more effectively. New enhancements include direct Data Manager integration into Google Analytics and Display & Video 360, updated Data Strength Uplift metrics, and improved Meridian modeling. These changes aim to help advertisers make faster, data-driven decisions and prove the real-world impact of their marketing investments.
Google is launching an improved onboarding process for Google Ads API developers through the Google Cloud Console. Basic Access applications are now automated for developers who complete brand verification. Changes to API access management begin rolling out today, and developers should review required actions for a smooth transition.
NAVER is introducing "ADVoost Place (Beta)," a new feature for Place Ads that automates bidding, targeting, and creative generation. Available from September 16, 2026 in the advertiser center, it will optimize bids in real-time to maximize clicks within a daily budget, automatically select relevant placements and audiences, and auto-generate ads using business info from Smart Place. New ad groups will have this enabled by default; existing groups remain unchanged unless manually updated. Certain restrictions apply, including inability to manually set bids or most targeting parameters, and medical/clinical businesses cannot use this feature.
Starting September 15, 2026, the Naver Pay icon design displayed in NAVER search ads will be changed. The change applies to Powerlink and Shopping Search Ads across NAVER portals and content media. The icon will be unified from 'npay+' to 'npay' to align with updates to Naver Pay membership accumulation policies. Advertisers are informed that this change will not affect ad impressions, bidding, billing (CPC), or performance metrics.
LINE Official Account's Business Introduction feature will be updated on October 28, 2026. Changes include a new consolidated settings page for basic information, removal of enable/disable toggles for extensions (keeping only Draft and Published states), and automatic display of features like coupons and loyalty cards. Existing settings for some features will not migrate and will be removed, requiring account managers to reconfigure as needed.
LINE Official Account will discontinue the Surveys and Net Promoter Score (NPS) features on December 2, 2026. Starting November 18, 2026, users will no longer be able to create or edit surveys. From December 2, 2026 onward, users will not be able to view or download survey results. Users need to download their survey data before the service ends.
LINEYahoo Ads completed system maintenance on the Payment Center from September 2-3, 2026. Accounts using UC cards experienced temporary unavailability of credit card payment functions during this period, which could have interrupted ad delivery if balances became insufficient. Advertisers should ensure adequate account balance beforehand or use manual payment settlement after maintenance to resume ads.
Meta highlights five business case studies showing how AI tools like Advantage+ campaigns, partnership ads, Business Agent, and Omni for Auto have helped advertisers increase conversions and reduce costs. Examples include a 13% purchase increase for an apparel brand, 64% lower cost-per-purchase for a health company, and a 54% rise in daily bookings for a car rental service using WhatsApp integration.
LINE Official Account's Business Profile management will be updated starting October 28, 2025 (Thai time). The settings interface will be reorganized by usage categories, and the data publishing system will change from multiple visibility states to two states: Draft and Published. Published data will be automatically migrated, but unpublished data will be automatically deleted. Users should review and verify their existing data before the change takes effect.
Google Ads has released an Ads Decoded episode discussing how to evaluate marketing campaigns using attribution, incrementality testing, and media mix models (MMM). The episode covers building a measurement stack across these tools, capturing longer purchase journeys with Qualified Future Conversions, and includes a bonus segment on implementing Meridian, Google's open-source MMM.
Google Ads API v22 will sunset on October 7, 2026, after which all v22 API requests will fail. Advertisers using this version must migrate to a newer API version before the deadline to maintain uninterrupted access. Migration resources and tools are available to help with the upgrade process.
Google is updating its Developer Policies (formerly called Google Ads API Policy) to establish security frameworks for emerging technologies including AI capabilities. Developers should review their integrations for required updates, as the Ads API Compliance team will be actively reviewing existing applications.
Facebook Login is entering open beta on August 27, 2026, with new features designed to streamline authentication. Updates include one-tap single sign-on for Android and Web, data refresh capabilities for iOS, and faster app switching on iOS. Developers can adopt these features by updating their SDKs and making minimal code changes.
Google is making unversioned changes to the Display & Video 360 API and Structured Data Files effective October 2026. Starting October 1, 2026, the ability to exclude specific digital content labels using targeting (TARGETING_TYPE_DIGITAL_CONTENT_LABEL_EXCLUSION) will be removed, affecting integrations that rely on this feature.
Google Ads is rolling out new Demand Gen campaign features including in-app messaging capabilities on YouTube, travel-focused ad personalization with local activities and hotel recommendations, and expanded Multimodal Video Creation tools. These updates aim to help advertisers generate high-quality leads and drive customer acquisition across YouTube and other platforms.
* Titles and summaries are created by Doyle's AI based on the official announcements. Always check the original announcement for accurate content and dates. Copyright in each announcement belongs to its publisher.