We collect official announcements (blogs, notices, update information) from each ad platform every day and condense them into short summaries. Summaries are shown in your language.
Google is expanding AI Mode ads to 10 new countries including Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore, with plans for further expansion in Q4 2026. Ads will be clearly labeled as "Sponsored" and Google reports high user comfort and relevance with these ads in AI Mode searches.
TikTok announced new brand safety tools including the TikTok Brand Safety Center, Brand Protection Playbook, and AI Safety Essentials guidelines at the APAC Responsible Media Forum on October 27. The new tools help brands monitor platform conversations about their brand, report IP violations, and identify AI-generated content through labeling and detection systems.
Microsoft Advertising is rolling out new AI features this October to help advertisers build and manage campaigns faster. Updates include AI-powered campaign creation for quick setup, new targeting options (age, gender, device) and reporting tools for Performance Max, audience exclusions in pilot, and messaging guidelines to keep AI-generated ads on brand.
LINE Ads Platform is introducing a new campaign objective called "Chat Ad" that enables users to enter LINE Official Account chat rooms directly upon clicking an advertisement. This feature allows seamless conversation initiation without requiring users to be friends with the account. Available from October 27, 2026 for advertisers operating LINE Certified Official Accounts, with support for targeting by age, gender, and interests. No technical integration is required—setup is performed directly in the LAP dashboard.
LINEヤフー has launched a product management feature in Business Manager starting October 26, 2026, allowing advertisers to centrally manage product information across services like Yahoo! JAPAN and shopping ads. Instead of managing product data separately for each service, users can upload product feeds once and distribute them across multiple platforms, reducing operational workload.
TikTok introduced Pulse Suite, a branding solution featuring four options (Pulse Premiere, Pulse Core, Pulse Mentions, and Pulse Tastemakers) that place ads alongside trending, brand-safe, high-quality content. The suite aims to increase brand reach to new audiences by connecting ads with culturally relevant content. Pulse Mentions and Pulse Tastemakers will launch in Q2 2026 in select US markets, with Pulse Mentions expanding to Canada.
Display & Video 360 API v5 is now available in public beta. The update introduces YouTube video and channel exclusion targeting management, Digital Out of Home support, refactored audience targeting for Demand Gen and YouTube, and removes Customer Match audience management in favor of Data Manager API.
LINE Taiwan announces LINE Touch official launch on October 21, an NFC-based solution that enables customers to access LINE Official Accounts, coupons, point cards, and LINE MINI Apps by tapping their NFC-enabled phones. Enterprises can purchase and configure LINE Touch through the Official Account management dashboard, allowing flexible service setup across different retail locations, counters, and events. This bridges physical touchpoints with LINE's digital services ecosystem, enabling continuous customer engagement and interaction opportunities.
Microsoft Monetize has released updates to help publishers optimize ad performance during the holiday season. New features include a Copilot Deal Troubleshooting Agent to diagnose delivery issues faster, data visualization capabilities for reporting, and demand integrations with DSPs like The Trade Desk and Amazon to improve bid efficiency and yield potential.
Meta launched a feature allowing advertisers to set different age ranges and genders for each ad creative within a single ad set. Starting today, advertisers can tailor audience targeting by specific demographics for individual creatives, and Marketing API partners should review and test the updated endpoints.
Starting October 28, 2026, shopping search ads and ADVoost shopping ads will be displayed in a new area below seller information on NAVER Shopping smart store and brand store detail pages on both mobile and PC. Advertisers need to enable the recommendation settings in their Smart Store Center for ads to appear in this placement. Ad registration, ranking, and billing criteria remain unchanged.
Google's Universal Cart is now available in the U.S. on Search and the Gemini app. It allows users to organize items from multiple retailers in one cart, track price drops, find promo codes, and complete purchases via Google Pay or transfer to merchant sites.
LINEYahoo Search Ads expanded its optimization recommendations feature on October 14, 2026, adding new proposal types for campaign budgets, bidding strategies, responsive search ads, and various ad assets. The recommendation screen was also improved with categorized views, filtering options, and notifications for new proposals to streamline ad management.
Google has released v26 of the Google Ads API with new features including streamlined EU political advertising declarations. Users must upgrade their client libraries and code to access the new capabilities. Updated libraries and code examples are available, with a live walkthrough event scheduled on Discord and YouTube.
Google Ads is introducing channel prioritization and budget allocation features, rolling out globally over the coming months. Advertisers can now label channels as high or low priority to control which receive funding first, and set spending caps on low-priority channels. This applies to Search, Shopping, Performance Max, and Demand Gen campaigns.
Search Shopping Ads (SSA) now display product average review ratings, review counts, and prefecture-specific shipping fees. Advertisers must provide these fields (reviewRate, reviewQuantity, shippingInfo) in their product feed. The legacy shipping field (deliveryInfo) ended on October 28, 2026.
Google is launching new data management features for Demand Gen campaigns, including a Data Strength Uplift metric in Google Ads, expanded Data Manager for DV360 and Google Analytics, and enhanced conversions for improved measurement. These updates aim to help advertisers optimize their data setup and campaign performance.
Structured Data Files v11 is now generally available in the Display & Video 360 interface. The update expands Lookalike audience targeting to more ad groups, adds Business Chain proximity targeting support, and updates YouTube third-party vendor columns to include reporting IDs.
LINE Yahoo Ads has added credit card postpay as a payment option for Search Ads (Shopping) accounts, effective October 26, 2026. Additionally, customers who sign up online can now create Shopping Ads accounts, whereas previously only agency accounts were eligible. Existing invoice-based accounts cannot switch payment methods.
TikTok's Content Suite API now integrates with ShopMy's affiliate platform, enabling brands to discover and activate high-performing creator content as Spark Ads. ShopMy's Spotlights feature identifies affiliate-linked creator posts most likely to succeed as paid ads, allowing brands to scale proven organic content into paid campaigns without requiring separate workflows.
Microsoft Advertising released updates in September to reduce manual work for advertisers. Key changes include HubSpot integration for tracking campaign performance and automating lead follow-up, increased LinkedIn company list capacity from 1,000 to 10,000 companies for account-based marketing, and general availability of optimization experiments for A/B testing across campaign types. Advertisers must migrate from SOAP API to REST API by January 31, 2027.
Google is launching new Demand Gen features including Business Agent for YouTube Ads with conversational AI, one-click experiences for image ads on YouTube Shorts and Gmail, and Affiliate Location Extensions in Google Maps. These updates are designed to help advertisers engage and convert audiences faster, with Gmail ads showing a 40% increase in conversions on average.
Google Ads API v25.2 has been released. Advertisers must upgrade their client libraries and code to use the new capabilities. Updated libraries and code examples are available, with a live walkthrough event scheduled for September 24th.
Google is expanding AI Brief to seven new languages (Dutch, French, German, Italian, Japanese, Portuguese, and Spanish) and launching a new reporting feature for AI Max campaigns. The reporting tool provides a unified view of the search ad journey, showing which search terms triggered ads, which creative assets users saw, and where they landed on your website. Additional details and availability will be shared later this year.
TikTok is expanding third-party post-campaign brand safety and viewability measurement to more ad placements and surfaces, including Brand Consideration, Search, and Product GMV Max. New features also add attention measurement with partners like DoubleVerify, and enhanced in-campaign management controls such as comment filtering and video exclusion lists. These updates give advertisers more control and transparency throughout the campaign lifecycle.
Google is introducing AI-driven commerce features to help retailers increase holiday sales, including new performance insights in Merchant Center, Business Agent beta for YouTube ads, improved checkout processes, and enhancements to product feed optimization with conversational attributes and loyalty data.
Meta has released WhatsApp Business Tools MCP, an integration that allows AI coding agents to set up and manage WhatsApp Business accounts directly within your workflow. The tool handles account creation, phone number verification, template building, and test messaging without requiring manual navigation between multiple platforms. The feature is rolling out gradually and currently supports Claude, Codex, and ChatGPT.
NAVER Search Ads will add 6 new keyword groups to its 'New Product Search' starting from the bidding opening on September 15 (with impressions beginning October 15). The new groups cover education, food products, and cosmetics categories. Detailed keywords may change without prior notice.
Google Ads is launching updated measurement tools to help advertisers use their first-party data more effectively. New enhancements include direct Data Manager integration into Google Analytics and Display & Video 360, updated Data Strength Uplift metrics, and improved Meridian modeling. These changes aim to help advertisers make faster, data-driven decisions and prove the real-world impact of their marketing investments.
Google is launching an improved onboarding process for Google Ads API developers through the Google Cloud Console. Basic Access applications are now automated for developers who complete brand verification. Changes to API access management begin rolling out today, and developers should review required actions for a smooth transition.
* Titles and summaries are created by Doyle's AI based on the official announcements. Always check the original announcement for accurate content and dates. Copyright in each announcement belongs to its publisher.