We collect official announcements (blogs, notices, update information) from each ad platform every day and condense them into short summaries. Summaries are shown in your language.
LINE Ads Platform is introducing a new campaign objective called "Chat Ad" that enables users to enter LINE Official Account chat rooms directly upon clicking an advertisement. This feature allows seamless conversation initiation without requiring users to be friends with the account. Available from October 27, 2026 for advertisers operating LINE Certified Official Accounts, with support for targeting by age, gender, and interests. No technical integration is required—setup is performed directly in the LAP dashboard.
Search Shopping Ads (SSA) now display product average review ratings, review counts, and prefecture-specific shipping fees. Advertisers must provide these fields (reviewRate, reviewQuantity, shippingInfo) in their product feed. The legacy shipping field (deliveryInfo) ended on October 28, 2026.
LINE Yahoo Ads has added credit card postpay as a payment option for Search Ads (Shopping) accounts, effective October 26, 2026. Additionally, customers who sign up online can now create Shopping Ads accounts, whereas previously only agency accounts were eligible. Existing invoice-based accounts cannot switch payment methods.
Microsoft Advertising released updates in September to reduce manual work for advertisers. Key changes include HubSpot integration for tracking campaign performance and automating lead follow-up, increased LinkedIn company list capacity from 1,000 to 10,000 companies for account-based marketing, and general availability of optimization experiments for A/B testing across campaign types. Advertisers must migrate from SOAP API to REST API by January 31, 2027.
NAVER is introducing "ADVoost Place (Beta)," a new feature for Place Ads that automates bidding, targeting, and creative generation. Available from September 16, 2026 in the advertiser center, it will optimize bids in real-time to maximize clicks within a daily budget, automatically select relevant placements and audiences, and auto-generate ads using business info from Smart Place. New ad groups will have this enabled by default; existing groups remain unchanged unless manually updated. Certain restrictions apply, including inability to manually set bids or most targeting parameters, and medical/clinical businesses cannot use this feature.
* Titles and summaries are created by Doyle's AI based on the official announcements. Always check the original announcement for accurate content and dates. Copyright in each announcement belongs to its publisher.