We collect official announcements (blogs, notices, update information) from each ad platform every day and condense them into short summaries. Summaries are shown in your language.
LINEヤフー has launched a product management feature in Business Manager starting October 26, 2026, allowing advertisers to centrally manage product information across services like Yahoo! JAPAN and shopping ads. Instead of managing product data separately for each service, users can upload product feeds once and distribute them across multiple platforms, reducing operational workload.
LINEYahoo Search Ads expanded its optimization recommendations feature on October 14, 2026, adding new proposal types for campaign budgets, bidding strategies, responsive search ads, and various ad assets. The recommendation screen was also improved with categorized views, filtering options, and notifications for new proposals to streamline ad management.
Search Shopping Ads (SSA) now display product average review ratings, review counts, and prefecture-specific shipping fees. Advertisers must provide these fields (reviewRate, reviewQuantity, shippingInfo) in their product feed. The legacy shipping field (deliveryInfo) ended on October 28, 2026.
LINE Yahoo Ads has added credit card postpay as a payment option for Search Ads (Shopping) accounts, effective October 26, 2026. Additionally, customers who sign up online can now create Shopping Ads accounts, whereas previously only agency accounts were eligible. Existing invoice-based accounts cannot switch payment methods.
* Titles and summaries are created by Doyle's AI based on the official announcements. Always check the original announcement for accurate content and dates. Copyright in each announcement belongs to its publisher.