We collect official announcements (blogs, notices, update information) from each ad platform every day and condense them into short summaries. Summaries are shown in your language.
TikTok has updated its agency certification program from a single-tier to a two-tier structure. The existing 'Agency Partner' badge continues to recognize certified experts in full-funnel campaigns, while the new 'Premier Agency Partner' tier honors a select group of top-performing agencies worldwide. This framework helps advertisers identify and partner with vetted, high-performing platform specialists through the TikTok Partner Directory.
TikTok is restructuring its agency badge program from a single tier to a two-tier system. The new structure maintains the Agency Partner badge for qualified agencies and introduces Premier Agency Partner for top-performing agencies globally. This gives advertisers clearer guidance when selecting agency partners based on verified performance and expertise.
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