We collect official announcements (blogs, notices, update information) from each ad platform every day and condense them into short summaries. Summaries are shown in your language.
Daegu's Dalseong-gun Guji-myeon will be elevated to Guji-eup on October 22, 2026, resulting in a regional code change. Existing location targeting settings will become invalid and stop working automatically. Advertisers must update their location targeting to the new regional code after the change date. This is especially critical for local small business ads that support only eup-myeon-dong level targeting, as ads will not display if not updated.
Starting October 1, 2026, Naver will apply a new UI/UX to search results for the restaurant category in Naver Mobile Integrated Search, limited to certain regional keywords (such as Gangneung, Gyeongju, Gwanggyo, Gwanghwamun, Daejeon, Bundang, Yeosu, Jamsil, Haeundae, Seongsu, and keywords following the 'popular restaurant' pattern). Search results will be personalized for logged-in users, and multiple themed results may appear in a single search. The number and position of Place advertisements will remain unchanged, but thumbnail image display methods will be updated with animation effects.
NAVER is extending the promotional period for the unified Brand Search product for PC and mobile. The first promotion ended on September 30, 2026, and a second promotional phase will run from October 1, 2026 to March 1, 2027 with discounted pricing. After March 2, 2027, regular pricing will apply. All advertisers purchasing the revised Brand Search product are eligible for the promotional rates during their contract period.
NAVER will update the UI for promotional text in Powerlink (search ads) on September 15, 2026. The change applies to unified search on PC and mobile, as well as ad areas on the right side of blog, cafe, and knowledge-in search tabs on PC.
Starting September 17, 2026, Naver Place ads for restaurants will be displayed when users search for TV-related keywords such as "黒白料理人맛집" (shows featured on cooking shows) or select the "TV출연" (appeared on TV) filter. The change applies across PC/mobile unified search, mobile Places, mobile Maps app, and PC map search. Existing ad registration methods and ranking criteria remain unchanged.
Starting September 15, 2026, the Naver Pay icon design displayed in NAVER search ads will be changed. The change applies to Powerlink and Shopping Search Ads across NAVER portals and content media. The icon will be unified from 'npay+' to 'npay' to align with updates to Naver Pay membership accumulation policies. Advertisers are informed that this change will not affect ad impressions, bidding, billing (CPC), or performance metrics.
* Titles and summaries are created by Doyle's AI based on the official announcements. Always check the original announcement for accurate content and dates. Copyright in each announcement belongs to its publisher.