We collect official announcements (blogs, notices, update information) from each ad platform every day and condense them into short summaries. Summaries are shown in your language.
LINE Yahoo Advertising will release a new script runtime (V202612) on December 9, 2026, to improve usability for Search Ads and Display Ads. Existing scripts will automatically update to the latest runtime. The previous runtime version (V202510) will be discontinued on January 12, 2027.
LINE Yahoo Ads will add new statuses to responsive search ads on November 10, 2026, separating review status from delivery status. This allows advertisers to more easily identify why ads are stopped and improve campaign efficiency. New statuses include separate tracking for approval results, paused reviews, and insufficient assets.
LINEYahoo Ads is lowering the minimum user size for audience list targeting from 1,000 to 100 users, effective November 10, 2026. This applies to five audience list types including ad action users, advanced segments, and LINE Official Account friends, expanding targeting options and delivery opportunities for advertisers.
LINEYahoo Ads is adding three new tracking parameters (_ly_c, _ly_r, _ly_src) to search ads and shopping ads starting October 15, 2026 (or upon shopping ads audience feature launch). These parameters will be appended to ad click URLs for accounts with auto-tagging enabled, adding 2-36 characters per parameter to support future feature expansions.
LINEヤフー advertising has updated its in-stream ad service for TVer distribution effective October 21, 2026. Changes include a new Deal ID application form, an "ALL" device option to target all devices with a single Deal ID instead of two, and a requirement that video submissions use only premium quality format.
LINE Yahoo Ads ad management tool underwent design updates on October 20, 2026. Changes include a refreshed interface for display ads, discontinuation of Shift_JIS character code downloads (UTF-8 recommended instead), removal of outdated filter items, and updated recommended browser support to Google Chrome only.
LINE Yahoo adjusted the bidding logic in its search shopping ads auction system on October 13, 2026, to provide better bidding conditions and improve ROI. No advertiser action is required, but ad delivery patterns may change and bid adjustments may be needed after implementation.
LINEヤフー has completed the automatic system integration of Yahoo! JAPAN and LINE Business IDs into a unified Business ID as of October 13, 2026. The manual integration function and unlink feature have been discontinued. All advertisers now use a single Business ID to access LINEヤフー advertising services.
* Titles and summaries are created by Doyle's AI based on the official announcements. Always check the original announcement for accurate content and dates. Copyright in each announcement belongs to its publisher.