NURO 光 LP analysis: 申し込んで応募で、ライブチケットなどが抽選で当たる

How this LP sells

A brand campaign page (ended at the time of posting) offering lottery prizes such as live and event tickets, headphones, and more to applicants and users of fiber optic internet and budget SIM services. Experience-based prizes capture interest and lead to information about service features and application flow.

Target audience

People considering fiber optic internet or budget SIM services who enjoy entertainment such as music and anime.

Main message

申し込んで応募で、ライブチケットなどが抽選で当たる

Price & discount

光回線は2年間2,980円～。格安SIMの通話定額オプション490円～1,430円/月、レンタルWi-Fi最大2か月500円

CTA

新規お申し込み

Appeal

Limited-time & exclusiveLow priceIngredients, quality & craftsmanshipEase & time saving

Offer

Gifts & bonusesPromotional price

What is on the LP (top to bottom)

1. First View (Prizes)

   Display three types of prizes—live tickets, event admission tickets, and headphones—along with the number of winners for each.

   ライブチケット(ペア)
2. Application Requirements

   Indicate eligible services, application deadline, and that application via app is required.

3. Application Flow

   Explain the process from application to entry, separated into 3 steps for non-subscribers and 2 steps for existing subscribers.

   応募までの3ステップ
4. Fiber Optic Internet Features

   Introduce high-speed connection, flat-rate pricing including router, trial period with no cancellation fees, rental Wi-Fi, and network enhancement.

   最大2か月のお試し期間中は解約金不要！
5. Budget SIM Features

   List ability to choose from three network options, unlimited calling, data carryover, and additional data options.

   安心のトリプルキャリア対応
6. Campaign Overview

   Provide detailed explanation of deadline, conditions, application method, notification timing, login method, and more.

Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).

Key takeaways

Experience-based prizes: Focus on experiences like live performances and events as prizes rather than monetary value, connecting to the brand's worldview.

Encourage service adoption through app application: By requiring app-based entry, simultaneously promote app installation after contract.

Lower concerns with trial period: Include no-cancellation-fee trial period as a key feature to address common switching concerns with fiber optic internet.

Points that generally need care in this industry's expressions

Promotional ads offering lottery prizes are generally required to clearly indicate application conditions, deadlines, number of winners, and prize receipt conditions, and to consider rules regarding prize values.

This introduces general issues and does not judge whether this LP's expressions are appropriate.