NURO 光 LP analysis: 映画公開記念、利用中・利用開始で豪華賞品が抽選で当たる

How this LP sells

A campaign page (concluded at the time of posting) offering limited merchandise and proprietary products via lottery to existing users and new applicants of optical fiber internet, budget-friendly SIM plans, and ISP services, timed with a group affiliate's film release. A prize list captures interest, with service-specific features and application procedures presented for each service.

Target audience

Film fans considering or already using optical fiber internet and budget SIM plans

Main message

映画公開記念、利用中・利用開始で豪華賞品が抽選で当たる

Price & discount

格安SIMは光回線とのセットで3年間月499円～、光回線の基本工事費実質無料

CTA

アプリをダウンロード

Appeal

Limited-time & exclusiveIngredients, quality & craftsmanshipLow price

Offer

Gifts & bonusesPromotional price

What is on the LP (top to bottom)

1. First View

   Commemorating the film release, indicates that participants using or starting a service can enter the lottery and shows the number of winners.

   豪華賞品を抽選で115名さまにプレゼント
2. Prize List

   Displays figures, accessories, proprietary speakers, and other prizes with winner counts for each item.

3. Application Period

   Shows the application deadline and that the new sign-up deadline is earlier.

4. Service Introduction

   Concisely presents features of optical fiber internet, budget SIM plans, and ISP services, encouraging applications from non-users.

   対象サービスに申し込んで限定グッズに応募しよう
5. Application Flow

   Explains procedures by service: contract, app installation, login, notification settings, and application.

6. Application Terms

   Service-specific application conditions, deadlines, winner treatment, precautions, and contact information.

Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).

Key takeaways

Leveraging group content: Combines a related company's film release with communications services to add topicality.

Clearly stating winners per prize: Specifies the number of winners for each prize, creating anticipation of winning chances.

Points that generally need care in this industry's expressions

Lottery-based promotional giveaways generally require clear presentation of application conditions, deadlines, number of winners, and winner announcement methods, with consideration given to regulations regarding prize values.

This introduces general issues and does not judge whether this LP's expressions are appropriate.