Looopでんき LP analysis: 「お得」で「安心」で「信頼」できる電力の5つの特長

How this LP sells

A feature page targeting households looking to reduce electricity costs, centered on the appeal that "you can save money just by shifting when you use electricity" through a plan where rates change by the hour. It alleviates concerns with no cancellation fees, stable supply, track record in official statistics, and commitment to renewable energy, then guides users to rate simulation and application.

Target audience

Households wanting to lower electricity bills, people considering switching to a new electricity provider

Main message

「お得」で「安心」で「信頼」できる電力の5つの特長

Price & discount

解約手数料0円・契約期間の縛りなし

CTA

お申し込みはこちら

Appeal

Low priceEase & time savingTrack record & numbersStory & empathySolving a problem

Offer

Promotional price

What is on the LP (top to bottom)

1. Presenting the Concern

   Raises common anxieties about switching electricity providers and declares readiness to address them.

   こんなお悩みありませんか？
2. 5 Key Features (Overview)

   Presents five points upfront: time-shift savings, individual discounts, no lock-in contract, quality, and renewable energy.

   解約手数料0円 契約期間の縛りもなし
3. Feature 1: Peak Shift

   Explains with specific appliance examples and an app how you can save by moving appliance use to lower-rate time periods. Includes a note that the amount is a projected value.

   節電なしでも電気代は節約できる
4. Feature 2: Automatic Discount

   Introduces the mechanism of monthly electricity bill discounts tailored to your lifestyle and promotional campaigns.

   あなたの生活リズムに合わせて
5. Feature 3: No Lock-in

   Conveys that you can cancel anytime if unsatisfied, emphasizing ease of trying the service.

   まずはお試しください！
6. Feature 4: Quality & Reliability

   Demonstrates that quality remains unchanged since the local transmission and distribution network is used, and shows track record based on official statistics.

   今まで通りの安心の品質・信頼性
7. Feature 5: Renewable Energy

   Shares the founding background and the belief that thoughtful electricity use contributes to environmental protection.

   自然エネルギーをもっと身近に
8. How to Get Started

   Shows in 3 steps that you simply prepare your meter reading and apply to switch, with the previous electricity provider's cancellation handled for you.

   Webサイトからお申し込みいただくだけ
9. CTA

   Places three entry points throughout: rate simulation, phone contact, and online application.

   カンタン料金チェック！

Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).

Key takeaways

"No need to save electricity" savings: Communicates that you can save through light behavior of just shifting when you use electricity, rather than sacrifice.

Preemptively addressing concerns about switching to new providers: Uses diagrams to explain the supply mechanism and shows that supply continues even if an outage occurs.

Clearly noting projected values: Includes a note on savings examples stating they are not guaranteed.

Points that generally need care in this industry's expressions

In electricity advertising, it is generally required to clearly indicate that savings estimates are projected values with prerequisites, that unit rates may increase in market-linked pricing, and to show the scope of "renewable energy" claims in an easy-to-understand manner.

This introduces general issues and does not judge whether this LP's expressions are appropriate.