NURO 光 LP analysis: ゲームコラボ限定、最大90,000円キャッシュバック＋限定グッズ

How this LP sells

A collaboration page aimed at fans of a game franchise, starting with an introduction to the title and offering substantial cashback and exclusive merchandise for fiber optic service sign-ups through this page (applications closed at time of posting). Monthly payment amounts, free trial options, and FAQs address concerns about switching providers.

Target audience

Fans of the game franchise who are considering signing up for a new fiber optic internet service

Main message

ゲームコラボ限定、最大90,000円キャッシュバック＋限定グッズ

Price & discount

キャッシュバック戸建ざ90,000円・マンション60,000円、最大2か月無料体験、基本工事費実質無料。月額は戸建て5,500円/6,050円、マンション3,850円/4,400円

CTA

NURO 光を申し込む

Appeal

Limited-time & exclusiveLow priceStory & empathyEase & time saving

Offer

Gifts & bonusesFree trialPromotional price

What is on the LP (top to bottom)

1. Game Title Introduction

   Introduces the history of the collaborating game series and details about new releases to capture fan interest.

2. Benefit List

   Lists all benefits available through this page, including cashback, construction costs waived, and free trial periods.

   戸建ては90,000円
3. Exclusive Merchandise

   Introduces original headphones for subscribers only and their specifications.

   ほかでは入手できないコラボ限定
4. SNS Campaign

   Provides campaign information using official accounts and links to events.

5. Payment Estimate

   Shows monthly payment amounts by housing type and plan from the connection date, highlighting free months at the beginning.

6. Optional Benefits

   Introduces cashback for bundled applications, smartphone discounts, rental Wi-Fi, and gaming console options.

   オプション追加でさらにおトク！
7. Frequently Asked Questions

   Answers questions about connection timing, current service cancellation, benefits, provider fees, routers, and payment methods.

8. Important Notes

   Details service areas, benefit conditions, information about speeds, and cashback redemption methods.

Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).

Key takeaways

Start with the game's world: By placing the game introduction before service explanations, the page is structured to be easy for fans to follow.

Exclusive benefits through this page: By limiting benefits to this traffic source, the campaign's effectiveness becomes easier to measure.

Points that generally need care in this industry's expressions

Fiber optic internet advertisements generally require clear disclosure of the applicable areas, timing for cashback receipt, application deadlines, and conditions for continued service when stating 'maximum' cashback amounts.

This introduces general issues and does not judge whether this LP's expressions are appropriate.