NURO 光 LP analysis: 新規申し込みで、人気作品との限定コラボグッズがもらえる

How this LP sells

A campaign page offering limited collaboration merchandise from popular anime to new fiber optic internet subscribers. After drawing interest through merchandise, it explains the quality of proprietary lines, construction costs effectively free, age-based discounts, and monthly payment amounts all on one page. A raffle for existing customers is also included.

Target audience

Anime fans considering new fiber optic contracts or switching providers, particularly younger audiences

Main message

新規申し込みで、人気作品との限定コラボグッズがもらえる

Price & discount

戸建て3,980円/月～、マンション2,980円/月～(割引適用時)。基本工事費55,000円は実質無料、契約事務手数料3,300円、キャッシュバック1万～2万円

CTA

お申し込み

Appeal

Limited-time & exclusiveLow priceIngredients, quality & craftsmanshipExperts & authority

Offer

Gifts & bonusesPromotional price

What is on the LP (top to bottom)

1. First View

   Age-based savings and application portals for two types of fiber optic lines positioned at the top.

   29歳以下なら ＋1年おトク!
2. Collaboration Benefits

   Limited merchandise available to new applicants, its features, reception conditions, and indication that quantities are limited.

   限定コラボグッズ
3. For Existing Users

   Notice that current users can participate through a raffle draw.

4. Features

   Operating company background, proprietary line quality, construction costs effectively free, compensation for other carriers' contract cancellation fees, time to service activation, and more listed together.

   基本工事費実質無料
5. Pricing

   Monthly rates after discounts for houses and apartments, initial costs, and router handling displayed.

   戸建ての方 3,980円/月〜
6. Speed Plans

   Two speed plan options matched to usage patterns, shown with recommended user types.

   使い方に合わせて選べる速度プラン
7. CTA

   Application buttons placed for each age-based discount tier, with phone consultation also offered.

   30歳以上なら2年間割引!
8. Concurrent Campaigns

   Explanation of participation methods for user raffles and SNS follow & share raffles.

9. Payment Image

   Monthly breakdown and payment amounts shown in tables by building type, plan, and discount type.

Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).

Key takeaways

Creating entry through collaboration benefits: Adds buzz to comparison-heavy fiber optic services with limited merchandise that appeals to anime fans.

Separating benefits for new vs. existing customers: New customers receive guaranteed benefits while existing customers enter a raffle, reducing existing customer dissatisfaction while focusing on acquisition.

SNS sharing mechanism: Open-entry raffles expand awareness to non-subscribers.

Points that generally need care in this industry's expressions

Fiber optic advertising generally requires clear presentation of merchandise provision conditions (continued use, limited quantity), and the discount periods and additional costs underlying claims like "effectively free" or "¥X."

This introduces general issues and does not judge whether this LP's expressions are appropriate.