We collect official announcements (blogs, notices, update information) from each ad platform every day and condense them into short summaries. Summaries are shown in your language.
Microsoft Advertising has announced the winners of its 2026 North America Partner Awards, recognizing partners and individuals for innovation in creative AI, data integration, gaming, omnichannel performance, search, and other areas. Winners include Publicis Groupe, Scorpion, Wpromote, SmartSites, and others, selected for driving outstanding client results and advancing the advertising industry.
Google is expanding AI Mode ads to 10 new countries including Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore, with plans for further expansion in Q4 2026. Ads will be clearly labeled as "Sponsored" and Google reports high user comfort and relevance with these ads in AI Mode searches.
Google's Ads Decoded podcast explores how AI Overviews and AI Mode are changing search behavior and what this means for advertisers. The episode features insights from Google's search data science team on evolving user search habits and long-form query trends that impact ad strategy.
Microsoft Advertising is rolling out new AI features this October to help advertisers build and manage campaigns faster. Updates include AI-powered campaign creation for quick setup, new targeting options (age, gender, device) and reporting tools for Performance Max, audience exclusions in pilot, and messaging guidelines to keep AI-generated ads on brand.
Display & Video 360 API v5 is now available in public beta. The update introduces YouTube video and channel exclusion targeting management, Digital Out of Home support, refactored audience targeting for Demand Gen and YouTube, and removes Customer Match audience management in favor of Data Manager API.
Meta is discontinuing marketing messages through the WhatsApp Cloud API on October 13, 2027. Businesses must migrate to the new Marketing Messages API for WhatsApp to continue sending marketing messages. The new API offers enhanced features and most migrations take about 2 weeks.
Google has released new bidding and budgeting tools for holiday campaigns, including demand-led budgeting and promotion mode features. Google Ads executives share insights on these tools and strategies in the latest Ads Decoded podcast episode to help advertisers optimize their holiday ad performance.
Starting December 4, 2026, Google will enable image extraction by default for newly created Performance Max campaigns across all interfaces (API, UI, Editor). This change applies at the campaign level regardless of account-level Dynamic Image Extensions settings. Image extraction allows Google AI to scan landing pages and extract high-resolution images to enhance ads.
Microsoft Monetize has released updates to help publishers optimize ad performance during the holiday season. New features include a Copilot Deal Troubleshooting Agent to diagnose delivery issues faster, data visualization capabilities for reporting, and demand integrations with DSPs like The Trade Desk and Amazon to improve bid efficiency and yield potential.
Google is expanding its Financial Services Verification program to the U.S. and Canada in early 2027, requiring financial advertisers to prove they are authorized by regulators before running ads. This measure aims to prevent scams and brand impersonation in financial advertising. The program already protects approximately 2 billion internet users across 42 countries.
Meta launched a feature allowing advertisers to set different age ranges and genders for each ad creative within a single ad set. Starting today, advertisers can tailor audience targeting by specific demographics for individual creatives, and Marketing API partners should review and test the updated endpoints.
Google's Universal Cart is now available in the U.S. on Search and the Gemini app. It allows users to organize items from multiple retailers in one cart, track price drops, find promo codes, and complete purchases via Google Pay or transfer to merchant sites.
Microsoft Advertising recommends starting holiday campaigns in October to capture early shopper intent, as October clicks drive over half of November conversions. Advertisers should build audiences early, refresh creative with gift-focused messaging, optimize product feeds, and use AI-powered Search, Shopping, and Audience ads across Microsoft properties to reach shoppers during discovery and comparison phases.
Google has released v26 of the Google Ads API with new features including streamlined EU political advertising declarations. Users must upgrade their client libraries and code to access the new capabilities. Updated libraries and code examples are available, with a live walkthrough event scheduled on Discord and YouTube.
Google Ads is introducing channel prioritization and budget allocation features, rolling out globally over the coming months. Advertisers can now label channels as high or low priority to control which receive funding first, and set spending caps on low-priority channels. This applies to Search, Shopping, Performance Max, and Demand Gen campaigns.
Google is launching new data management features for Demand Gen campaigns, including a Data Strength Uplift metric in Google Ads, expanded Data Manager for DV360 and Google Analytics, and enhanced conversions for improved measurement. These updates aim to help advertisers optimize their data setup and campaign performance.
Google Ads API will shift to two releases per month starting with version v26, up from the current monthly schedule. This accelerated cadence is designed to give automated agents and workflows faster access to new features available in the Google Ads UI.
Meta is removing the Access Verification requirement from the Tech Provider onboarding process, effective October 9, 2026. Tech Provider apps will no longer need to submit separate access reviews or wait for verification status before going live. Business Verification and App Review remain required; data handling obligations are unchanged.
Structured Data Files v11 is now generally available in the Display & Video 360 interface. The update expands Lookalike audience targeting to more ad groups, adds Business Chain proximity targeting support, and updates YouTube third-party vendor columns to include reporting IDs.
Meta will implement a restriction period on political and social issue ads in the US ahead of the 2026 midterm elections, running from October 27 to November 3, 2026. During this time, new ads in these categories cannot be launched, though ads that received impressions before the restriction period begins may continue running with limited editing capabilities. This approach is consistent with previous US election cycles.
Google highlights how to create effective YouTube ads using existing social media content. Asset Studio, powered by Gemini Omni, can convert website URLs and photos into videos for preview. The guidance emphasizes starting with existing creative assets, testing gradually based on quality rather than quantity, and using data to measure performance.
TikTok's Content Suite API now integrates with ShopMy's affiliate platform, enabling brands to discover and activate high-performing creator content as Spark Ads. ShopMy's Spotlights feature identifies affiliate-linked creator posts most likely to succeed as paid ads, allowing brands to scale proven organic content into paid campaigns without requiring separate workflows.
Microsoft Advertising released updates in September to reduce manual work for advertisers. Key changes include HubSpot integration for tracking campaign performance and automating lead follow-up, increased LinkedIn company list capacity from 1,000 to 10,000 companies for account-based marketing, and general availability of optimization experiments for A/B testing across campaign types. Advertisers must migrate from SOAP API to REST API by January 31, 2027.
According to Kantar's Media Reactions 2026 report, TikTok ranks as the #1 platform where marketers plan to increase ad spend in 2027 for the fifth consecutive year. The platform also ranks #1 for fun and entertaining ads globally. The findings are based on insights from over 23,000 consumers across 33 markets and interviews with more than 800 senior marketers worldwide.
TikTok has updated its agency certification program from a single-tier to a two-tier structure. The existing 'Agency Partner' badge continues to recognize certified experts in full-funnel campaigns, while the new 'Premier Agency Partner' tier honors a select group of top-performing agencies worldwide. This framework helps advertisers identify and partner with vetted, high-performing platform specialists through the TikTok Partner Directory.
Google is launching new Demand Gen features including Business Agent for YouTube Ads with conversational AI, one-click experiences for image ads on YouTube Shorts and Gmail, and Affiliate Location Extensions in Google Maps. These updates are designed to help advertisers engage and convert audiences faster, with Gmail ads showing a 40% increase in conversions on average.
Google Ads API v25.2 has been released. Advertisers must upgrade their client libraries and code to use the new capabilities. Updated libraries and code examples are available, with a live walkthrough event scheduled for September 24th.
Google is expanding AI Brief to seven new languages (Dutch, French, German, Italian, Japanese, Portuguese, and Spanish) and launching a new reporting feature for AI Max campaigns. The reporting tool provides a unified view of the search ad journey, showing which search terms triggered ads, which creative assets users saw, and where they landed on your website. Additional details and availability will be shared later this year.
TikTok is expanding third-party post-campaign brand safety and viewability measurement to more ad placements and surfaces, including Brand Consideration, Search, and Product GMV Max. New features also add attention measurement with partners like DoubleVerify, and enhanced in-campaign management controls such as comment filtering and video exclusion lists. These updates give advertisers more control and transparency throughout the campaign lifecycle.
Google Ads discusses strategies for lead generation campaigns, including building data strength, expanding Data Manager for first-party workflows, new lead intent scoring pilot features, and journey-aware bidding to handle longer sales cycles. The guidance aims to help advertisers improve ROI tracking and connect conversions to closed-won revenue.
* Titles and summaries are created by Doyle's AI based on the official announcements. Always check the original announcement for accurate content and dates. Copyright in each announcement belongs to its publisher.