Library ／ LP trends
Landing page trends by industry: common appeals, offers and structure
We analyzed 99 public landing pages from 27 advertisers and summarized the appeals, offers and structure common in each industry.
| Industry | Common appeals | Common offer | LPs showing a price | Sections |
|---|---|---|---|---|
| Cosmetics & skincare 44 LPs · 9 advertisers |
Ingredients, quality & craftsmanship 74% Ease & time saving 44% Solving a problem 42% |
Subscription 19% | 59% | 9.5 |
| Personal gyms & fitness 25 LPs · 7 advertisers |
Ease & time saving 77% Solving a problem 70% Experts & authority 69% |
Free consultation & counseling 46% | 36% | 12 |
| Beauty clinics & hair removal 30 LPs · 11 advertisers |
Ease & time saving 81% Solving a problem 60% Experts & authority 46% |
Free consultation & counseling 76% | 62% | 7 |
About these numbers
- Based only on landing pages that advertisers selected by Doyle publish openly. No ad performance data from Doyle users is used.
- Each advertiser counts equally, so one company with many pages does not skew the result (we average, across advertisers, the share of each advertiser's pages that use it).
- Only industries with at least 5 advertisers and 10 landing pages are shown.
- These figures show how pages are built, not which ones sell best. They change as more advertisers are added.
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