Lola Cosmetics LP analysis: BLACK FRIDAY DA LOLA

How this LP sells

A Black Friday landing page from a Brazilian haircare brand aimed at its fan community. It combines a first-purchase coupon, an email sign-up to get exclusive news first, curated shelves (launches, favorites, finds) and a playful brand voice that stresses vegan and cruelty-free values, plus an automatic free gift in the cart.

Target audience

Brazilian haircare consumers, especially fans of the brand who want early access to Black Friday deals

Main message

BLACK FRIDAY DA LOLA

Price & discount

Use o cupom: PRIMEIRACOMPRA e ganhe 5% de desconto

CTA

Entrar pro time das loletes

Appeal

Low priceLimited-time & exclusiveIngredients, quality & craftsmanshipStory & empathy

Offer

First-purchase discountPromotional priceGifts & bonuses

What is on the LP (top to bottom)

1. Promo bar

   A repeating banner gives a first-purchase coupon code for a small discount.

   Use o cupom: PRIMEIRACOMPRA
2. Navigation by hair need

   Menus organize products by daily use, treatments for specific hair concerns and named collections.

   Cronograma Capilar
3. First view

   Announces the brand's Black Friday and invites visitors to be first to receive exclusive news.

   BLACK FRIDAY DA LOLA
4. Curated shelves

   Tabs for launches, favorites, budget finds and a seasonal theme guide browsing.

   Os Queridinhos
5. Sale teaser

   A repeated playful line hypes the promotion as the biggest of the year.

   A promo mais babadeira do ano
6. Community sign-up

   Invites visitors to join the brand's fan community by email, citing years in business and vegan, cruelty-free values.

   Vem ser Lolete
7. Free gift notice

   Cart messages tell shoppers when their order qualifies for a free gift.

   You Qualify!

Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).

Key takeaways

Pre-sale lead capture: Using the Black Friday page to collect emails before deals go live builds a list to activate at launch.

Community naming: Calling customers by a brand-specific nickname strengthens belonging and repeat purchase.

Values in the sign-up block: Placing vegan and cruelty-free credentials right next to the sign-up reinforces why to join.

Points that generally need care in this industry's expressions

In Brazilian haircare ads, claims about hair growth, repair or strengthening and labels such as "100% vegan" generally need product evidence, and Black Friday discounts should be measured against genuine prior prices.

This introduces general issues and does not judge whether this LP's expressions are appropriate.