Dailus LP analysis: TEMOS NOVIDADES PRA VOCÊ

How this LP sells

A Brazilian makeup and nail brand's store homepage aimed at budget-conscious makeup shoppers. It highlights new launches such as an eye pencil line and a dessert-themed body care collection, then lists lip products, all with simple single prices and add-to-cart buttons; the hero banner area still shows template placeholder text.

Target audience

Brazilian consumers buying affordable makeup, nail polish and fun-themed body care

Main message

TEMOS NOVIDADES PRA VOCÊ

Price & discount

R$ 31,90 / KIT LÁPIS ULTRA R$ 95,70

CTA

Adicionar ao carrinho

Appeal

Low priceIngredients, quality & craftsmanship

Offer

-

What is on the LP (top to bottom)

1. Navigation

   Detailed menus split products by face, lips, eyes, brows, nails and kits, plus new arrivals and promotions.

   Promoções
2. Hero slider

   The image carousel area contains generic template text rather than a campaign message.

3. New arrivals

   Introduces new eye pencils in several shades and a kit bundling them.

   TEMOS NOVIDADES PRA VOCÊ
4. Featured kit

   A quick-view block for the pencil kit shows price, quantity selector and add-to-cart.

   KIT LÁPIS ULTRA
5. Themed body care collection

   Body splashes and moisturizers named after desserts are presented as a playful collection.

   SWEET SKIN ICE CREAM
6. Lip products

   Lip glosses and creamy lipsticks in named shades are listed at low unit prices.

   Gloss Labial Choco Cherry

Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).

Key takeaways

Playful, food-themed naming: Naming products and shades after desserts makes an affordable range feel collectible and social-media friendly.

Kit next to single items: Showing a multi-shade kit beside individual pencils gives an easy upsell path.

Check placeholders before running ads: Leftover template text in the hero area is a reminder to review the first view before sending paid traffic.

Points that generally need care in this industry's expressions

In Brazilian cosmetics ads, performance claims (long-lasting, waterproof) and promotional pricing generally need to be accurate and supported, with any discount showing the real reference price.

This introduces general issues and does not judge whether this LP's expressions are appropriate.