PAESE LP analysis: Darmowa dostawa od 199 zł

How this LP sells

The online store home of a Polish makeup brand that opens with purchase reassurances (free delivery threshold, 30-day returns, buy-now-pay-in-30-days) and then shows new launches and a 25%-off promotion across popular collections. Each collection is summarised with a one-line benefit to help shoppers pick a look.

Target audience

Makeup buyers in Poland looking for face, eye and lip products and new collections

Main message

Darmowa dostawa od 199 zł

Price & discount

PROMOCJA -25% / Darmowa dostawa od 199 zł

CTA

Kup teraz

Appeal

Low priceEase & time savingGuarantee & refund

Offer

Promotional price

What is on the LP (top to bottom)

1. Navigation

   Menus split products into care and makeup by face, eyes, lips and brows, plus sets, new arrivals, bestsellers, promotions, collections and an outlet.

2. Shopping reassurances

   Highlights free delivery above a set amount, 30 days to return and deferred payment to reduce purchase risk.

   Kup teraz i zapłać za 30 dni!
3. New products

   New launches such as a setting powder, blush and lip oil are shown with prices and a buy button.

   NOWOŚĆ
4. Promotion

   Products from several collections are discounted by a quarter, displaying promo price, regular price and the lowest price in the prior 30 days.

   PROMOCJA -25%
5. Collections

   Each collection is introduced with a short benefit line (e.g. light foundation, contouring, glow, matte) to guide shoppers to a look.

   Kolekcje
6. Bestsellers

   A bestseller block closes the page to point undecided shoppers to proven products.

   Bestsellery

Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).

Key takeaways

Risk reducers up front: Combining free delivery, a 30-day return window and pay-later in one strip lowers hesitation for first-time buyers.

One-line collection pitches: A short benefit per collection makes a large range easy to scan and helps shoppers choose by desired effect.

Unit price display: Showing price per 100 g/ml alongside the product price supports comparison for price-aware shoppers.

Points that generally need care in this industry's expressions

In EU cosmetics advertising, effect claims such as fuller lips or blurring generally need to be supported, and price reductions are generally expected to show the lowest price from the previous 30 days.

This introduces general issues and does not judge whether this LP's expressions are appropriate.