Cosmed Cosmeceuticals LP analysis: CİLDİNİZE İYİ GELEN DOKUNUŞ

How this LP sells

The online store home page of a cosmeceutical skin, hair and body care brand. It stacks several promotions (second-item discounts and a coupon code above a basket threshold), then sells by routine step, a seasonal featured line with sale prices, monthly best sellers and a skin-type selector.

Target audience

Skin care buyers in Turkey looking for active-ingredient products for acne-prone, oily, sensitive or dry skin

Main message

CİLDİNİZE İYİ GELEN DOKUNUŞ

Price & discount

SUPER300 KODU İLE 1200 TL VE ÜZERİ 300 TL İNDİRİM / 2. ÜRÜNE %35 İNDİRİM

CTA

Sepete ekle

Appeal

Low priceLimited-time & exclusiveIngredients, quality & craftsmanshipSolving a problem

Offer

Promotional price

What is on the LP (top to bottom)

1. Promotion ticker

   A scrolling bar repeats second-item discounts and a coupon code that takes a fixed amount off larger baskets.

   2. ÜRÜNE %35 İNDİRİM FIRSATLAR
2. Routine steps

   Frames the range as a four-step routine: cleanse, serum, moisturise, protect.

   1. Arındırma
3. Seasonal featured line

   Highlights an acid- and retinol-based line for the new season with sale prices and an add-all-to-basket option.

   Sonbahara hazır mısınız?
4. Best sellers

   Shows this month's most chosen products, mostly cleansers and a retinol serum, with sale versus normal prices.

   Bu Ayın En Çok Tercih Edilenle
5. New product launch

   Announces a new personal care line with a bold, rule-breaking tone and a link to the collection.

   BAKIMIN KURALLARINI YENİDEN YA
6. Shop by skin type

   Lets visitors pick their skin type and filter by price range to see matching products.

   Cilt Tipini Seç

Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).

Key takeaways

'Add all to basket' for a line: Offering a one-click bundle of a whole routine line raises order value and simplifies choice.

Routine as navigation: Numbered routine steps help shoppers who know their goal but not which product type to start with.

Skin-type selector with price filter: Combining need and budget filters on the home page shortens the path to a suitable product.

Points that generally need care in this industry's expressions

Skin care ads in Turkey generally need care with claims about acne, spots or anti-ageing results, which can be read as medical effects, and with sale prices versus reference prices, which should be accurate.

This introduces general issues and does not judge whether this LP's expressions are appropriate.