カジタク LP analysis: 人気No.1「ハッピーになれる大掃除」セット

How this LP sells

For households that want to entrust major cleaning to professionals, we present 5 popular combination sets featuring bathrooms, range hoods, kitchens, and more. We display the total of individual prices alongside the set price to show the savings, and also offer higher-tier plans that include air conditioner cleaning.

Target audience

Households that want professional cleaning of water features and kitchens all at once, especially at year-end

Main message

人気No.1「ハッピーになれる大掃除」セット

Price & discount

人気No.1セット97,240円→79,800円、No.2 39,160円→34,800円、No.3 78,540円→64,700円、No.4 68,640円→57,800円、No.5 58,740円→49,800円、No.1＋エアコン11

CTA

カートに入れる

Appeal

Low priceComparisons & rankingsEase & time saving

Offer

Promotional price

What is on the LP (top to bottom)

1. First View・Most Popular No.1

   Show a whole-home set including a premium bathroom course first, displaying both the total of individual prices and the set price side by side.

   家中丸ごと人気No.1セット！
2. Most Popular No.2

   A focused set with only bathroom and range hood for those who want to outsource just the troublesome areas.

   自分では「面倒くさい所」だけ頼めるセット！
3. Most Popular No.3

   Present a 5-location standard course set for those who want to clean the whole house while keeping costs down.

   コスパ良く、家中丸ごと掃除したい人向け
4. Most Popular No.4・No.5

   Introduce a 4-location water-feature-focused set and a classic 3-location major cleaning set, each with pricing.

   大掃除の定番3か所をまとめてキレイに
5. Important Notes

   Have customers confirm the cleaning targets and exclusions for each area, hot water provision, and what to do if stains do not come out completely before placing an order.

   注意事項を最後までご確認の上
6. Navigation to Individual Cleaning Services

   Line up links to pages where customers can check cleaning details for individual services such as bathrooms and kitchens.

   浴室クリーニングについて見る
7. Sets with Air Conditioner Cleaning

   Present plans that add air conditioner cleaning to popular sets, allowing customers to order by choosing whether to include the auto-cleaning function.

   お掃除機能はついていますか？

Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).

Key takeaways

Arrange sets by popularity: By assigning rankings to options, we reduce decision paralysis and draw attention to higher-priced sets at the top.

Set names that express purpose in one phrase: Each set is explained by who it's for, such as 'troublesome areas only' or 'budget-conscious.'

Display of price difference from individual items: Show the total cost of ordering individual services alongside the set to demonstrate the savings in monetary terms.

Points that generally need care in this industry's expressions

When using rankings such as 'Most Popular No.1' in advertisements, it is generally required to indicate the basis (aggregation period and scope). Additionally, when comparing with individual prices, it is required that the comparison prices are actually offered.

This introduces general issues and does not judge whether this LP's expressions are appropriate.