新築そっくりさん（住友不動産） LP analysis: お問い合わせから完成・アフターまでしっかりサポート

How this LP sells

For people considering comprehensive home renovation of a detached house, we explain 9 steps from inquiry to after-sales service. We highlight that consultation, building inspection, and planning with estimates are free, demonstrate fixed pricing and inspection systems, and encourage visits to open houses and showrooms.

Target audience

People with older detached homes worried about seismic safety, cold temperatures, and water-damaged areas, who are torn between rebuilding and renovation

Main message

お問い合わせから完成・アフターまでしっかりサポート

Price & discount

相談・建物調査・プランと見積りは無料(地盤調査・アスベスト分析は有料)。説明文に建て替えの50〜70％の費用との記載

CTA

イベントを探す

Appeal

Ease & time savingGuarantee & refundExperts & authorityIngredients, quality & craftsmanship

Offer

Free consultation & counseling

What is on the LP (top to bottom)

1. First View

   Show that we support consistently from inquiry through completion, and lead to explanation of the process.

   戸建てリフォームの流れ
2. Inquiry

   Convey that inquiries are free, and guide customers to open houses of properties under construction or completed, as well as showrooms.

   工事中・完成物件が見られるイベントを全国各地で開催中!
3. Consultation

   Illustrate common concerns such as seismic safety, layout changes, and budget, and communicate that specialist staff will address them for free.

   住まいのこと、なんでもご相談ください！
4. Building Inspection

   Explain the critical step where we conduct a free full-house inspection including roof and crawlspace to determine whether renovation or rebuilding is appropriate.

   家全体の健康状態を調査
5. Plan and Estimate

   Present proposal based on requests and inspection results, site visits of completed projects, revisions until satisfied, and fixed-price estimates.

   プラン提案はご納得いただくまでやり直します。
6. Contract and Preparation

   Explain the flow where equipment and colors are selected after contract, content and costs are confirmed before construction begins, and neighboring properties are greeted.

   まるで注文住宅のように設備やカラーリングを選べます。
7. Construction

   Show that regular meetings with stakeholders occur during work, progress is explained at the site, and various support services are available.

   工事の節目で、現場で進捗をご説明します。
8. Inspection, Handover, and After-Sales

   Guide through multi-stage in-house inspections and warranty certificate issuance, and present the after-sales support system.

   見えないところも綿密な検査が大切

Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).

Key takeaways

Clearly mark 'free' at each stage: Display 'free' at each step from consultation through estimate, lowering the barrier to taking the first step with a high-value product.

List common concerns as questions: Line up specific worries like seismic safety and cold temperatures, making people feel comfortable consulting about their own homes.

Reduce anxiety through process visualization: Present numbered steps from contract to handover, making it easier to grasp the full scope of a long-term construction project.

Points that generally need care in this industry's expressions

Home renovation advertisements that tout seismic safety or cost comparisons (such as versus rebuilding) are generally required to show the premises and basis for such claims and avoid stating effects as definitive.

This introduces general issues and does not judge whether this LP's expressions are appropriate.