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LINE Ads Platform is introducing a new campaign objective called "Chat Ad" that enables users to enter LINE Official Account chat rooms directly upon clicking an advertisement. This feature allows seamless conversation initiation without requiring users to be friends with the account. Available from October 27, 2026 for advertisers operating LINE Certified Official Accounts, with support for targeting by age, gender, and interests. No technical integration is required—setup is performed directly in the LAP dashboard.
LINE台湾宣布LINE Touch官方上线日期为10月21日,这是一款基于NFC的解决方案,用户可以通过轻触NFC功能的手机来访问LINE公众号、优惠券、积分卡和LINE MINI应用。企业可以通过公众号管理后台购买和配置LINE Touch,灵活地在不同零售门店、服务柜台和活动中部署服务。该方案将线下接触点与LINE数字服务生态相连接,为持续的客户互动和交互机会创造了桥梁。
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