Beyoungの LP 分析：Porque sua pele merece mais do que o Básico

この LP の売り方

A Brazilian skincare and makeup brand's store homepage targeting shoppers who want tech-driven, multifunctional products. It leads with shopping perks (free shipping, cashback, interest-free installments), organizes products by active ingredient and concern, and uses a large customer-count claim plus video stories of real users as social proof.

ターゲット

Brazilian consumers interested in ingredient-led skincare and makeup (vitamin C, niacinamide, retinol, etc.) who value vegan, cruelty-free products

主なメッセージ

Porque sua pele merece mais do que o Básico

価格・割引

FRETE GRÁTIS ACIMA DE R$100; GANHE 15% DE CASHBACK; PARCELE EM ATÉ 6X SEM JUROS

CTA

COMPRAR AGORA

訴求

価格の安さ成分・品質・こだわり実績・数字口コミ・お客様の声

オファー

キャンペーン価格プレゼント・特典

LP の中身（上から順）

1. Promo bar

   A looping banner repeats free shipping, cashback and interest-free installment benefits.

   GANHE 15% DE CASHBACK
2. Navigation by active ingredient

   Menus let shoppers browse by category, by specific active ingredient and by concern such as acne or pigmentation.

   ATIVOS
3. First view

   A brand message positions the products as going beyond basic skincare, followed by tabs for best-sellers, launches and offers.

   Porque sua pele merece mais do
4. Best-sellers

   Top products and kits are listed with sale vs regular price, percentage off and installment amounts.

   MAIS VENDIDOS
5. Launches

   New products, including sunscreen and body splashes, are shown with discounts.

   Lançamentos
6. Social proof

   A claim about the number of people who have used the brand introduces video content of real users' routines.

   Mais de 1 milhão de pessoas
7. Shoppable product cards

   Quick-buy cards show review counts, size options and add-to-cart directly on the homepage.

   ADICIONAR AO CARRINHO

要約は Doyle の分析です。「」内は LP の文言の抜き出しです（出典は右の元のページ）。

参考になる点

Ingredient-first navigation：Letting shoppers browse by active ingredient serves an informed audience that searches for specific actives rather than brand names.

Perks repeated above the fold：Cashback, free shipping and installments are surfaced constantly, keeping purchase barriers top of mind.

User videos after a scale claim：Pairing a large customer number with real-user videos combines quantitative and emotional proof.

この業種の表現で、一般に注意が必要とされる点

In Brazilian cosmetics ads, efficacy claims linked to actives (e.g. lifting, whitening, collagen) and large usage figures generally need substantiation, and "before vs. sale price" displays should reflect real reference prices.

一般的な論点の紹介で、この LP の表現の適否を判断するものではありません。