Sallveの LP 分析：sallve friday com até 50% OFF
下の分析は、まだ英語のままです。翻訳は近く足します。
この LP の売り方
A Brazilian skincare brand's store homepage built around a Black Friday-style sale, aimed at shoppers looking for skincare by need and skin type. It stacks a countdown timer, up to 50% off, a first-purchase coupon, free shipping and a gift-with-purchase threshold, then shows best-sellers with star ratings, discounted prices and installment amounts.
- ターゲット
- Brazilian skincare shoppers choosing products by concern (spots, acne, oiliness, aging) or skin type, especially first-time buyers
- 主なメッセージ
- sallve friday com até 50% OFF
- 価格・割引
- até 50% OFF; BEMVINDO10: 10% OFF na 1ª compra acima de R$139; FRETE GRÁTIS acima de R$99
- CTA
- comprar
- 訴求
- オファー
LP の中身（上から順）
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Promo bar
Rotating top banner lists the gift threshold, a first-order coupon code, free shipping minimum and the sale headline.
ESCOLHA SEU MIMO acima de R$18
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Navigation by routine and need
Menus organize products by routine step (prep, treatment, protection), by skin concern, by skin type and by body area.
1. preparação
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First view / sale countdown
A countdown timer and sale headline create urgency for the limited-time event.
sallve friday com até 50% OFF
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Featured deals
Best-loved products and launches are shown with the amount saved, percentage off, star rating and installment price.
os queridinhos com descontos i
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Sale product grid
A longer grid of discounted products, including sunscreen sticks and serums, repeats ratings and installment pricing.
provador virtual
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New arrival
A new lip product is highlighted at full price alongside the sale items.
novidade
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Gift-with-purchase
Repeated banners remind shoppers they can pick a free gift above a cart value.
escolha seu mimo acima de R$18
要約は Doyle の分析です。「」内は LP の文言の抜き出しです（出典は右の元のページ）。
参考になる点
Layered incentives with clear thresholds：Discount, first-order coupon, free shipping and a gift each have a stated minimum, nudging shoppers to raise basket size step by step.
Shop by concern and skin type：Navigation mirrors how customers think about their skin problems, shortening the path from need to product.
Ratings and installments on every card：Showing star ratings and the per-installment price on each product card reduces hesitation for mid-priced skincare.
この分析は、Doyle の AI がこの LP を読んで作りました。
自社の広告なら、数字の変化から「次に何を変えるか」まで AI が出します。
この業種の表現で、一般に注意が必要とされる点
In Brazilian cosmetics advertising, claims about treating conditions (acne, spots, aging) and before/after or percentage-efficacy statements generally need to stay within what the product registration and evidence support, and promotional prices should clearly show the reference price and conditions
一般的な論点の紹介で、この LP の表現の適否を判断するものではありません。
化粧品・スキンケアのほかの LP
広告の数字集めとレポートを、AI でまるごと自動に
- Google・Meta・Yahoo!広告などをつなぐだけで、媒体ごとにバラバラな数字が毎日そろいます
- 数字が動いたら、原因の見立てと次の打ち手を AI が出します
- 定例の資料はワンクリック。スプレッドシートへの手貼りがなくなります