Starting the week of December 7, 2026, Google Ads API will introduce changes to multi-party approvals (MPA) to improve the developer experience. When a multi-party approval is required, the CustomerUserAccessInvitationService.MutateCustomerUserAccessInvitation method will defer the creation of the access invitation resource until the approval request is approved. The resource_name field will not be populated in such cases.
The Data Manager API now supports sending call conversions to Google Ads, allowing you to track phone calls triggered by your ads and their outcomes. The update also adds row-level diagnostic details to help identify and resolve issues with specific records during data processing. You can set call information on events using the new call_info field, which includes the call start timestamp and caller identification.
Google is expanding AI Mode ads to 10 new countries including Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore, with plans for further expansion in Q4 2026. Ads will be clearly labeled as "Sponsored" and Google reports high user comfort and relevance with these ads in AI Mode searches.
Google's Ads Decoded podcast explores how AI Overviews and AI Mode are changing search behavior and what this means for advertisers. The episode features insights from Google's search data science team on evolving user search habits and long-form query trends that impact ad strategy.
Display & Video 360 API v5 is now available in public beta. The update introduces YouTube video and channel exclusion targeting management, Digital Out of Home support, refactored audience targeting for Demand Gen and YouTube, and removes Customer Match audience management in favor of Data Manager API.
Google has released new bidding and budgeting tools for holiday campaigns, including demand-led budgeting and promotion mode features. Google Ads executives share insights on these tools and strategies in the latest Ads Decoded podcast episode to help advertisers optimize their holiday ad performance.
Starting December 4, 2026, Google will enable image extraction by default for newly created Performance Max campaigns across all interfaces (API, UI, Editor). This change applies at the campaign level regardless of account-level Dynamic Image Extensions settings. Image extraction allows Google AI to scan landing pages and extract high-resolution images to enhance ads.
Google is expanding its Financial Services Verification program to the U.S. and Canada in early 2027, requiring financial advertisers to prove they are authorized by regulators before running ads. This measure aims to prevent scams and brand impersonation in financial advertising. The program already protects approximately 2 billion internet users across 42 countries.
Google's Universal Cart is now available in the U.S. on Search and the Gemini app. It allows users to organize items from multiple retailers in one cart, track price drops, find promo codes, and complete purchases via Google Pay or transfer to merchant sites.
Starting the week of December 7, 2026, Google Ads API will introduce changes to multi-party approvals (MPA) to improve the developer experience. When a multi-party approval is required, the CustomerUserAccessInvitationService.MutateCustomerUserAccessInvitation method will defer the creation of the access invitation resource until the approval request is approved. The resource_name field will not be populated in such cases.
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