Ad Media News ＞ Microsoft Advertising
Microsoft Clarity is introducing three new capabilities to help businesses track AI agent activity on their websites. Agent Activity shows which agents visit your site and what actions they take. Conversational Analytics allows you to ask questions about your website in plain language and receive recommendations backed by session recordings. Brand Agents make your products discoverable in Microsoft Copilot and Bing, helping customers find services and book appointments.
Microsoft Advertising has announced the winners of its 2026 North America Partner Awards, recognizing partners and individuals for innovation in creative AI, data integration, gaming, omnichannel performance, search, and other areas. Winners include Publicis Groupe, Scorpion, Wpromote, SmartSites, and others, selected for driving outstanding client results and advancing the advertising industry.
Microsoft Advertising is rolling out new AI features this October to help advertisers build and manage campaigns faster. Updates include AI-powered campaign creation for quick setup, new targeting options (age, gender, device) and reporting tools for Performance Max, audience exclusions in pilot, and messaging guidelines to keep AI-generated ads on brand.
Microsoft Monetize has released updates to help publishers optimize ad performance during the holiday season. New features include a Copilot Deal Troubleshooting Agent to diagnose delivery issues faster, data visualization capabilities for reporting, and demand integrations with DSPs like The Trade Desk and Amazon to improve bid efficiency and yield potential.
Microsoft Advertising recommends starting holiday campaigns in October to capture early shopper intent, as October clicks drive over half of November conversions. Advertisers should build audiences early, refresh creative with gift-focused messaging, optimize product feeds, and use AI-powered Search, Shopping, and Audience ads across Microsoft properties to reach shoppers during discovery and comparison phases.
Microsoft Advertising released updates in September to reduce manual work for advertisers. Key changes include HubSpot integration for tracking campaign performance and automating lead follow-up, increased LinkedIn company list capacity from 1,000 to 10,000 companies for account-based marketing, and general availability of optimization experiments for A/B testing across campaign types. Advertisers must migrate from SOAP API to REST API by January 31, 2027.
Microsoft Clarity is introducing three new capabilities to help businesses track AI agent activity on their websites. Agent Activity shows which agents visit your site and what actions they take. Conversational Analytics allows you to ask questions about your website in plain language and receive recommendations backed by session recordings. Brand Agents make your products discoverable in Microsoft Copilot and Bing, helping customers find services and book appointments.
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