We collect official announcements (blogs, notices, update information) from each ad platform every day and condense them into short summaries. Summaries are shown in your language.
Google is expanding AI Mode ads to 10 new countries including Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore, with plans for further expansion in Q4 2026. Ads will be clearly labeled as "Sponsored" and Google reports high user comfort and relevance with these ads in AI Mode searches.
Display & Video 360 API v5 is now available in public beta. The update introduces YouTube video and channel exclusion targeting management, Digital Out of Home support, refactored audience targeting for Demand Gen and YouTube, and removes Customer Match audience management in favor of Data Manager API.
Google's Universal Cart is now available in the U.S. on Search and the Gemini app. It allows users to organize items from multiple retailers in one cart, track price drops, find promo codes, and complete purchases via Google Pay or transfer to merchant sites.
Google has released v26 of the Google Ads API with new features including streamlined EU political advertising declarations. Users must upgrade their client libraries and code to access the new capabilities. Updated libraries and code examples are available, with a live walkthrough event scheduled on Discord and YouTube.
Google Ads is introducing channel prioritization and budget allocation features, rolling out globally over the coming months. Advertisers can now label channels as high or low priority to control which receive funding first, and set spending caps on low-priority channels. This applies to Search, Shopping, Performance Max, and Demand Gen campaigns.
Google is launching new data management features for Demand Gen campaigns, including a Data Strength Uplift metric in Google Ads, expanded Data Manager for DV360 and Google Analytics, and enhanced conversions for improved measurement. These updates aim to help advertisers optimize their data setup and campaign performance.
Structured Data Files v11 is now generally available in the Display & Video 360 interface. The update expands Lookalike audience targeting to more ad groups, adds Business Chain proximity targeting support, and updates YouTube third-party vendor columns to include reporting IDs.
Google is launching new Demand Gen features including Business Agent for YouTube Ads with conversational AI, one-click experiences for image ads on YouTube Shorts and Gmail, and Affiliate Location Extensions in Google Maps. These updates are designed to help advertisers engage and convert audiences faster, with Gmail ads showing a 40% increase in conversions on average.
Google Ads API v25.2 has been released. Advertisers must upgrade their client libraries and code to use the new capabilities. Updated libraries and code examples are available, with a live walkthrough event scheduled for September 24th.
Google is expanding AI Brief to seven new languages (Dutch, French, German, Italian, Japanese, Portuguese, and Spanish) and launching a new reporting feature for AI Max campaigns. The reporting tool provides a unified view of the search ad journey, showing which search terms triggered ads, which creative assets users saw, and where they landed on your website. Additional details and availability will be shared later this year.
Google is introducing AI-driven commerce features to help retailers increase holiday sales, including new performance insights in Merchant Center, Business Agent beta for YouTube ads, improved checkout processes, and enhancements to product feed optimization with conversational attributes and loyalty data.
Google Ads is launching updated measurement tools to help advertisers use their first-party data more effectively. New enhancements include direct Data Manager integration into Google Analytics and Display & Video 360, updated Data Strength Uplift metrics, and improved Meridian modeling. These changes aim to help advertisers make faster, data-driven decisions and prove the real-world impact of their marketing investments.
Google is launching an improved onboarding process for Google Ads API developers through the Google Cloud Console. Basic Access applications are now automated for developers who complete brand verification. Changes to API access management begin rolling out today, and developers should review required actions for a smooth transition.
Google Ads is rolling out new Demand Gen campaign features including in-app messaging capabilities on YouTube, travel-focused ad personalization with local activities and hotel recommendations, and expanded Multimodal Video Creation tools. These updates aim to help advertisers generate high-quality leads and drive customer acquisition across YouTube and other platforms.
* Titles and summaries are created by Doyle's AI based on the official announcements. Always check the original announcement for accurate content and dates. Copyright in each announcement belongs to its publisher.