ルートインホテルズ LP analysis: ルートインホテルズならJALのマイルが2倍たまります。

How this LP sells

Guide airline credit card members that paying with their card at the hotel front desk earns double miles. Reinforces the value proposition by highlighting that points are also earned simultaneously through official website bookings.

Target audience

People who hold airline-affiliated credit cards and use hotels for business trips or travel

Main message

ルートインホテルズならJALのマイルが2倍たまります。

Price & discount

ショッピングマイル・プレミアム入会時100円=2マイル、非入会時200円=2マイル

CTA

JALカード特約店についての詳細はこちら

Appeal

Low priceEase & time saving

Offer

-

What is on the LP (top to bottom)

1. First View

   Communicate in the headline that double miles are earned when paying for hotel stays.

   JALのマイルが2倍たまります
2. Partner Store Explanation

   Explain that the card is accepted at partner stores and that front desk payment qualifies for the increased multiplier.

   ルートインホテルズはJALカード特約店です
3. Miles Earning Rate

   Display side-by-side how the number of miles earned changes depending on enrollment in the card's supplementary services.

   100円＝2マイル
4. Double Rewards

   Add that if you book through the official website and present your member card, both miles and separate points can be earned.

   JALマイルとPontaポイントがダブルでたまります
5. Eligible

   Show eligible locations and which cardholders qualify.

   ルートインホテルズ国内宿泊施設全店舗
6. Important Notes

   Clearly state that online advance payment is excluded and the offer applies only to front desk payment.

   フロントにて、JALカードで決済いただいたご利用分

Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).

Key takeaways

Promote multiple rewards from partner points: Show that both miles and proprietary points can be earned, encouraging both official bookings and front desk payment.

Clearly state excluded payment methods: Note that advance online payment is excluded to prevent discrepancies with customer expectations.

Points that generally need care in this industry's expressions

Advertising for points and miles rewards generally requires clear indication of what the multiplier (such as '2x') applies to, as well as clear disclosure of eligibility conditions and payment methods excluded from the offer.

This introduces general issues and does not judge whether this LP's expressions are appropriate.