DHC LP analysis: 品質にこだわり、お求め安い価格を追求したセット

How this LP sells

A campaign page on DHC's official online shop that bundles multiple products and encourages purchases using discount coupons. Multiple limited-time coupon codes are provided to prompt immediate purchases from visitors.

Target audience

Existing and new DHC customers

Main message

品質にこだわり、お求め安い価格を追求したセット

Price & discount

税込3,780円以上送料無料

CTA

クーポンをゲット

Appeal

Low priceLimited-time & exclusiveIngredients, quality & craftsmanship

Offer

Promotional price

What is on the LP (top to bottom)

1. First View

   News about early bird osechi reservations and multiple promotional headlines such as up to 51% off for first-time customers. Seasonal campaigns and discount rates capture attention.

   おせち早割受付中／今がおトク！
2. Navigation and Category Display

   Eight categories such as cosmetics, health foods, and diet products are visible, along with tag-format product groups. A user-friendly navigation is provided for quick product discovery.

3. Coupon Display (Multiple Deadlines and Conditions)

   Multiple coupon codes with different deadlines and conditions are displayed side-by-side. The limited availability and approaching deadlines stimulate purchasing desire.

   WEB限定 10月10日23:59まで
4. Coupon Usage Terms and Conditions

   Detailed notes on coupon usage restrictions (single use only, not applicable to subscriptions, cannot be combined with other coupons, etc.) are clearly listed. Legal and commercial transparency is ensured.

   クーポンは指定の条件金額以上で1回限りご使用可能
5. Search and Filter Functions

   Filter functions by price range and sorting options (best sellers, etc.) are provided. Users are supported in discovering products that match their needs.

6. Product List Area

   Relevant products are displayed in this section, but specific product information is not shown on this page. Bundle product details appear to be displayed on a separate page.

   該当する商品・情報はありませんでした
7. Category-Specific Product Lists (Footer Area)

   Detailed category trees such as skincare, base makeup, and health foods are presented in link format. A comprehensive navigation function for large-scale e-commerce sites.

Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).

Key takeaways

Multiple Limited-Time Coupons: By displaying multiple coupons with different deadlines, each visit presents different offers, encouraging repeat visits to the site.

Coupon Code Visibility and Convenience: Large display of code numbers with a recommendation to copy and paste reduces the effort of manual input and improves purchase completion rates.

Clear Terms and Conditions: Detailed notes on exclusions such as subscriptions and pre-order products prevent post-purchase issues and maintain customer satisfaction.

Comprehensive Search and Filter Functions: Filter options by price range, popularity, and new arrivals enable users to quickly discover products that match their purchasing needs from a large product lineup.

Points that generally need care in this industry's expressions

Advertisements for health foods and supplements are subject to the Pharmaceutical Affairs Law (PAL), which imposes strict restrictions on the display of efficacy and benefits. When offering bundle sales, it is necessary to verify that individual product contents and display methods comply with legal requirements.

This introduces general issues and does not judge whether this LP's expressions are appropriate.